Organised by Home Care Insight and Care Home Professional, the awards celebrate excellence across the care industry, recognising individuals and organisations who are raising standards, showing innovation, and transforming lives every day.
At GoodOaks, we believe care can and should be done differently, with compassion, professionalism, and dignity at its heart. These finalist spots reflect the dedication of our care teams, managers, and leaders across the network, all of whom go above and beyond for clients and families.
Our finalist categories
Executive of the Year – Ben Ashton, Founder
Ben’s vision has always been clear: to create a world where everyone can thrive at home. This year, his leadership has helped GoodOaks achieve milestones including five Home Care Awards, a 5 Star Franchisee Satisfaction Award, and recognition at the British Franchise Awards. His nomination is a testament to his values-led approach to growing GoodOaks.
Innovation in Home Care – GoodOaks New Forest
The New Forest team has expanded into complex care, offering specialist support with both expertise and compassion. Their ability to balance clinical excellence with warmth and humanity has transformed care for many families.
Care Provider of the Year – GoodOaks Homecare
As a network, we are committed to ethical, sustainable care. From offsetting 187 tonnes of CO₂ through reforestation, to launching a pledge to support Dementia UK throughout 2025. Our approach is about making a difference not just for clients, but for communities and the planet.
Registered Manager of the Year – Rachael Dormer (Bournemouth and Poole)
With over 35 years in social care, Rachael leads with wisdom and kindness. She has championed community projects tackling loneliness, supported unpaid carers, and raised funds for Dementia UK and always going above and beyond for clients and her team.
Frontline Carer of the Year – Jemaya Bailey (Bournemouth and Poole)
Jemaya is known for her creativity and compassion, whether launching the Postcard Project to connect isolated clients with their community, or tailoring personal care with dignity and joy. She truly represents the heart of frontline care in her pastoral role, supporting clients in their faith at every opportunity.
Before we carry on, we also wanted to share that there’s a public voting system in place, so we’d love your support! Please take a moment to cast your vote here: https://survey.zohopublic.com/zs/2AD9WL
A shared celebration
To be named finalists in five categories is a huge honour for us. It reflects not only the dedication of individuals but also the collective strength of the GoodOaks family. We’re proud of every care professional, manager, and team member who continues to raise the bar for homecare. Together, we’re proving that care can be both professional and deeply personal.
For more information about our services, or to find out how we can support you or your loved ones, please get in touch.