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Homecare franchise

Build a business to be proud of

Join a trailblazing brand in a £50bn sector to make a real difference to your community.

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The next generation care franchise

  • CQC compliance support
  • Digital marketing expertise
  • Go-to-market playbooks
  • Genuine partnership approach
  • Award-winning systems
  • Immersive, practical training

Our partnership approach gives you the support you need to change lives. Your clients, their families, your employees. You’ll touch hundreds, thousands, of lives by providing a transformational rather than transactional service in the community you love.

You’ll also change your own life – by embedding yourself in a meaningful, growing sector, you can gain not only the financial, but also the emotional, and lifestyle returns on the investment of your capital, effort and energy.

Why GoodOaks?

Value for money

With GoodOaks you won’t be joining as franchise partner no.100. Our early adopter pricing will save you £20,000 compared to our larger competitors.

Long-term thinking

No Venture Capital here. We’re in it for the long haul, innovating and investing in our network, and forming meaningful partnerships with our local caring entrepreneurs.

The GoodOaks way

We take great care of our people, nurture great partnerships and strive to protect our planet.

“I wanted to be part of a business that aligned with my personal values and ethos. GoodOaks delivered on this and their mission to be the go to provider for quality care at home is something I am extremely passionate about.”

Ernest Incoom
Sales Operations Manager turned Care Entrepreneur

Meet our Franchise Partners

Our 5 step application process


Step 1

Download our prospectus for more information, and book a discovery call for a chat about homecare, starting-up and franchising.

Download prospectus

Step 2

Attend a discovery session for more information about the market, model, financials and available territories.


Step 3

Reserve a territory with a 10% refundable deposit, and start the business planning process with an independent consultant.


Step 4

Undertake due diligence, apply for funding, and present your final business plan to the founders at the support office for final approval.


Step 5

Sign the franchise agreement, recruit a Registered Manager, and apply for CQC Registration using our proven system and processes.


Choosing to start a homecare franchise rather than an independent homecare business has many benefits which enable franchise partners to see much quicker success:

It’s often easier to qualify for funding when starting a franchise company, with banks recognising the past success and financial stability of the franchise business and therefore more willing to lend between 50 and 70 percent of the total investment required.

Franchise partners have the added benefit of support and marketing efforts from the main franchise business. They also benefit from the instant brand recognition of being an established business. Independent companies hold much more risk and many fail within the first two years of operation. Franchising takes that stress away.

If you think home care franchising is for you, get in touch with our friendly team today to find out more.

You can find out more about starting a non-medical homecare business on our blog.

Homecare franchises can be very profitable, and our first homecare operation had a seven figure turnover within the first three years. We estimate that your initial investment into your homecare agency franchise will be around £30,000 and that you will break even in under 12 months. Once established, net profitability of 20% is possible. Find out more about the financials here.

Note: All figures are indicative examples, and are affected by individual franchise partner performance and circumstances.

A care franchise operates within the framework of a proven business model where individuals (franchise partners) purchase the rights to use the established brand, services, and support of an existing homecare company, such as GoodOaks Homecare.

Here’s how it generally works with us:

  • Franchise agreement:

Franchise partners enter into a legal agreement with the franchisor (GoodOaks Homecare). This agreement outlines the terms and conditions, including fees, territory rights, training, and ongoing support.

  • Training and support:

Franchise partners receive comprehensive training on various aspects of the business, including caregiving, administration, marketing, and customer service.

  • Business setup:

Franchise partners are guided in setting up their own homecare agency. This includes assistance in finding an appropriate location, setting up the office infrastructure, hiring staff, and obtaining necessary licences and certifications.

  • Marketing and branding:

Our franchise partners benefit from national and regional marketing campaigns, including advertising, digital marketing and more. Additionally, franchise partners have the flexibility to conduct local marketing initiatives to attract clients within their specific territory.

  • Fees and royalties:

Franchise partners pay an initial franchise fee and ongoing royalties to GoodOaks. These fees contribute to the support, training, and ongoing development of the franchise system.

  • Franchisee autonomy:

While franchise partners operate under the umbrella of the franchise brand, they have some autonomy to make decisions related to their specific territory. This flexibility allows them to adapt to the local market needs while adhering to the overall franchise guidelines.

  • Growth opportunities:

Successful franchise partners have opportunities for expansion, either by acquiring additional territories or opening multiple locations. This allows for business growth and increased revenue potential.

A homecare franchise is a recession-proof business model, combining a high-demand service with an already established brand. The ageing population has led to an increased demand for homecare services. As people age, they often require assistance with daily activities, medical support, and companionship. This growing market creates a consistent demand for homecare services.

Homecare services are essential, providing necessary support for individuals who wish to remain in the comfort of their homes while receiving care, and franchises come with a proven and established business model. We have already worked out all of the operational kinks, allowing our franchisees to start their businesses with a blueprint for success. This reduces the risks associated with starting a new business from scratch.

Not only is homecare a great business model, it also allows people running the business to make a positive impact on the lives of others. It provides a sense of fulfilment, knowing that the services provided help people maintain their independence and improve their quality of life, making it a rewarding business venture.