Good Oaks Franchising

Quality Care
Through Partnership

A Franchise Opportunity with the UK’s Premium Independent Care Provider

Contact Us Franchise Fit Quiz

Welcome to Good Oaks
the home of the next generation care franchise

the uk's first carbon neutral franchise network

Good Oaks is the first home care company in the UK to become officially carbon neutral, by offsetting emissions through tree planting and solar projects.

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The care sector

Find out more about the growing care sector.

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The Good Oaks Franchise Package

The comprehensive Good Oaks franchise package offers the best value in the market.


Intensive start up programme

Business Planning

Independent support writing your business plan

Cutting Edge Benchmarking Tools

Identifying areas of strength and with potential for improvement

Recruitment and Marketing Toolkits

Vital resources to expand your business sustainably

Printed Material and Marketing

Stationery, internal signage, marketing collateral


Access to Market-leading Good Oaks Operating System, emailing hosting and managed website

Dedicated Digital Marketing

Dedicated marketing budget managed on your behalf by Good Oaks

Premium Branding

Licence to use our premium brand in your exclusive, defined territory

Next Steps



Go straight to our approachable senior management team with your questions. They will discuss territory options and provide further insight into Good Oaks.



At our Head Office in Poole, find out more about our offering, including operations, delivery tools, training, marketing support and raising finance.



Contact an existing Good Oaks franchisee, and research our offering and ethos.



Back at Head Office, present your findings in a business proposal that demonstrates why you and Good Oaks would be a successful fit.



Sign an Intent to Proceed, pay 10% deposit and get on board the GOSTART programme when you are ready to proceed.

Good Oaks – a new model for changing times

Our care architecture and systems have been designed for today’s fast evolving care environment – and to allow franchisees to thrive in the decades of change that lie ahead. Innovation is at the heart of the Good Oak’s offering. We use digital tools that transform service delivery.

“If you share our commitment to care quality and our passion for business growth, you are invited to join the Good Oaks franchise network.

From our Dorset headquarters, we’ll offer you the best start-up training, care resources and marketing support. You’ll have access to our Directors, who will help your grow your business faster – and deliver better care.

And because we’re independent and don’t have the overheads of a multi-national corporation, you’ll retain a greater portion of your hard earned profits.

You will be stimulated and enjoy being part of Good Oaks – the home of the next generation of home care provision.”

Ben Ashton, Director, Co Founder, Good Oaks

Set up and grow your care business


You will be in good hands launching your Good Oaks franchise. We have created the GOSTART programme, which is one of the best and most comprehensive opening
support packages in the sector. We will guide you through every step of the way.

You will attend our residential training course, where we will prepare you for business start up, CQC compliance and registration. We will cover business growth,
financial management, marketing and staff recruitment, including hands-on support in the recruitment of a Registered Care Manager.

You will be welcomed into the Good Oaks family and meet key contacts, who will introduce you to our unique ethos, systems and processes, including our coveted
Operations Manual.


Following the start up process, our support comprises ongoing guidance and business development, involving site visits, meetings and ongoing telephone contact. You will be given key tools that will underpin the management of your business, including:

Recruitment Toolkit
Guidance in recruiting and retaining quality carers.

Marketing Toolkit
A hands-on resource, containing tactical advice and quality branded assets.

Benchmarking Tools
A visual, easy to use application that allows you to analyse your performance on key metrics at a glance.


The Good Oaks strategy is to recruit and nurture high caliber franchisees and give them the support they need to thrive and deliver excellent care, reinforcing our premium brand.

We support our franchisees to grow quickly and sustainably. This approach is reflected in the unrivalled range of benefits we include in the Good Oaks franchise package.

Franchise Fit?
Take the Good Oaks test

A care franchise, like any other business, requires careful business planning, financial management, concerted marketing and dedication to recruiting and nurturing a committed workforce.

Investing in and running a franchise requires particular qualities, skills and priorities to ensure long-term success.

Some people are excellent business people, but would struggle with working within a franchise network, while others value the support and proven structure that the franchisor can provide. Others may not be in a position where they can commit fully, either in terms of time, money or

Take our Franchise Fit Quiz to see if running a care franchise is really for you…

Take the Quiz