Good Oaks Franchising

Home Care Franchise

A Home Care Franchise Opportunity with the UK’s Premium Independent Home Care Provider

Contact Us Franchise Fit Quiz

How can Good Oaks help?


Hear from some of our franchise partners who have been through the process themselves. Find out the reasons why they wanted to start their own business, how the Good Oaks team helped them and how we continue to do so as their businesses grow.

A recession-resistant quality home care franchise


The Good Oaks Home Care franchise package provides franchising opportunities across the whole of the UK, offering ownership of specific territories to each franchisee. Our existing franchises have achieved fantastic success, so you can benefit from a fully operational franchising model which is proven to work. 

The home care market is constantly growing, particularly since the outbreak of COVID-19 and due to an aging population, and is estimated to be worth over £8 billion per year. There’s never been a better time to start a home care franchise, and Good Oaks Home Care is here to help you along every step of the journey.

You don’t need any medical training or a background in care giving to start a home care franchise, and it’s one of the most rewarding business models there are as you’ll be helping local people receive the care they need whilst maintaining the independence they want.

Be part of the UK’s top homecare business which provides the full spectrum of home care services, from visiting and live-in care to speciality care for those with mental health and physical health disabilities. We have been operating as a care franchise business since 2011 and provide a premium care service to the elderly. Contact Good Oaks Home Care Franchising today.


How much do home care franchises make?

Home care franchises can be very profitable, and our first home care operation had a seven figure turnover within the first three years. We estimate that your initial investment into your home care agency franchise will be around £30,000 and that you will break even in under 12 months. Once established, net profitability of 20% is possible. Find out more about the financials here.

Note: All figures are indicative examples, and are affected by individual franchisee performance and circumstances.

the uk's first carbon neutral franchise network

Good Oaks is the first home care company in the UK to become officially carbon neutral, by offsetting emissions through tree planting and solar projects.

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The care sector

Find out more about the growing care sector and the opportunities a care agency franchise can offer you.

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The Good Oaks Home Care Franchise Package

The comprehensive Good Oaks Home Care franchise package offers the best value in the market. We have successful home care franchises across the country providing the very best in elderly home care services.


Intensive start up programme

Business Planning

Independent support writing your business plan

Cutting Edge Benchmarking Tools

Identifying areas of strength and with potential for improvement

Recruitment and Marketing Toolkits

Vital resources to expand your business sustainably

Printed Material and Marketing

Stationery, internal signage, marketing collateral


Access to Market-leading Good Oaks Operating System, emailing hosting and managed website

Dedicated Digital Marketing

Dedicated marketing budget managed on your behalf by Good Oaks

Premium Branding

Licence to use our premium brand in your exclusive, defined territory

Next Steps



Go straight to our approachable senior management team with your questions. They will discuss territory options, home care franchising opportunities and provide further insight into Good Oaks.



At our Head Office in Poole, find out more about our offering, including operations, delivery tools, training, marketing support and raising finance for your home care franchise.



Contact an existing Good Oaks franchisee, and research our offering and ethos.



Back at Head Office, present your findings in a business proposal that demonstrates why you and Good Oaks would be a successful fit.



Sign an Intent to Proceed, pay 10% deposit and get on board the GOSTART programme when you are ready to proceed.

Good Oaks Home Care Franchise – a new model for changing times

Our care architecture and systems have been designed for today’s fast evolving care environment – and to allow franchisees to thrive in the decades of change that lie ahead. Innovation is at the heart of the Good Oak’s offering. We use digital tools that transform service delivery.

“If you share our commitment to care quality and our passion for business growth, you are invited to join the Good Oaks Home Care franchise network.

From our Dorset headquarters, we’ll offer you the best start-up training, care resources and marketing support. You’ll have access to our Directors, who will help your grow your business faster – and deliver better care.

And because we’re independent and don’t have the overheads of a multi-national corporation, you’ll retain a greater portion of your hard earned profits.

You will be stimulated and enjoy being part of Good Oaks – the home of the next generation of home care provision.”

Ben Ashton, Director, Co Founder, Good Oaks

Set up and grow your care business


You will be in good hands launching your Good Oaks franchise. We have created the GOSTART programme, which is one of the best and most comprehensive opening
support packages in the sector. We will guide you through every step of the way.

You will attend our residential training course, where we will prepare you for business start up, CQC compliance and registration. We will cover business growth,
financial management, marketing and staff recruitment, including hands-on support in the recruitment of a Registered Care Manager.

You will be welcomed into the Good Oaks family and meet key contacts, who will introduce you to our unique ethos, systems and processes, including our coveted
Operations Manual.


Following the start up process, our support comprises ongoing guidance and business development, involving site visits, meetings and ongoing telephone contact. You will be given key tools that will underpin the management of your business, including:

Recruitment Toolkit
Guidance in recruiting and retaining quality carers.

Marketing Toolkit
A hands-on resource, containing tactical advice and quality branded assets.

Benchmarking Tools
A visual, easy to use application that allows you to analyse your performance on key metrics at a glance.


The Good Oaks strategy is to recruit and nurture high caliber franchisees and give them the support they need to thrive and deliver excellent care, reinforcing our premium brand.

We support our franchisees to grow quickly and sustainably. This approach is reflected in the unrivalled range of benefits we include in the Good Oaks franchise package.

Franchise Fit?
Take the Good Oaks test

A home care franchise, like any other business, requires careful business planning, financial management, concerted marketing and dedication to recruiting and nurturing a committed workforce.

Investing in and running a care agency franchise requires particular qualities, skills and priorities to ensure long-term success.

Some people are excellent business people, but would struggle with working within a franchise network, while others value the support and proven structure that the franchisor can provide. Others may not be in a position where they can commit fully, either in terms of time, money or

Take our Franchise Fit Quiz to see if running a care franchise is really for you…

Take the Quiz

Care agency franchise or independent?

Choosing to start a home care franchise rather than an independent homecare business has many benefits which enable franchisees to see much quicker success:

  • It’s often easier to qualify for funding when starting a franchise company, with banks recognising the past success and financial stability of the franchise business and therefore more willing to lend between 50 and 70 percent of the total investment required
  • Franchisees have the added benefit of support and marketing efforts from the main franchise business. They also benefit from the instant brand recognition of being an established business
  • Independent companies hold much more risk and many fail within the first two years of operation. Franchising takes that stress away

If you think home care franchising is for you, get in touch with our friendly team today to find out more.

You can find out more about starting a non-medical home care business on our blog.