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Curated start-up and homecare advice delivered straight to your inbox, Founder to (future) Founder.

Previous newsletters

Using hedgehogs to shortlist your start-up options

If you’re in the research phase – tabs open, spreadsheets half-built, weighing up which business to actually start – this one’s for you.

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The line that stopped a room at MadFest

I was at MadFest last week and caught a talk by Rory Sutherland (the advertising and behavioural science chap) in conversation with the founder of Leon restaurants. One story stuck with me the rest of the day.

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When’s the best time to start a care business?

This week I’ve been helping potential franchise partners plot out a timeline for their homecare start-up launch.

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Would I Start a Homecare Business in 2026?

On a discovery call last week, someone asked me a question I’ve been thinking about ever since. “Ben, is now actually a good time to start a homecare business?” It’s the right question to ask

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5 questions to ask before hiring a Registered Manager

One of the trickiest parts of starting a homecare business? Hiring a Registered Manager… when you’ve never been one yourself. You’re sat there thinking: “How do I assess whether this person actually knows what they’re doing?”

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An update from GoodOaks HQ

We thought we’d share a bit about what’s been going on at GoodOaks HQ:

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What to look for in a business partner

In the GoodOaks network there’s a real mix of ownership models fairly evenly split between individual owners and business partnerships. Partnerships can include husbands and wives, friends, siblings, ex-colleagues, families.

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What’s important to homecare franchise brands

Here’s how to read a franchise brand’s mind, before you even meet them. Buying a homecare franchise is a two-way process. You need to make sure…

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Homecare and AI: get seen, get enquiries

One in 100 😬 That’s how many times people click on a link in an AI Overview in the search results. If you’re building a homecare start-up, that’s a problem.

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