The Good Oaks Franchise Package

Running a care business can be hugely rewarding for individuals, who are looking to run a company that achieves strong growth and makes a real difference to the lives of its clients.

Investing in a Good Oaks franchise gives you access to proven operational system, specialist training, recruitment and HR insight, financial management tools and branding and marketing assets. Becoming part of the Good Oaks family give you access not only to Good Oaks Directors, but to a network of committed, like-minded fellow franchisees.

From day one you will receive guidance from friendly, experienced colleagues, who will guide you through all aspects of starting, running and nurturing your business. This will ensure you avoid pitfalls and are freed to grow your business, making progress more quickly.

Good Oaks provides a comprehensive franchise
package that is the best value in the sector.

What does it include?

GOSTART Programme

Designed to get you up and running quickly and confidently, the programme covers our systems, start-up steps and ongoing support

Business Planning Support

Independent support to write a business plan that gives you the best opportunity to secure funding and succeed from start-up.

Cutting Edge Benchmarking Tools

From your dashboard, you have access to rich data that helps you identify your strengths and any areas presenting an opportunity for improvement.

Recruitment and Marketing Toolkits

Vital for underpinning growth, these resources provide a clear path to expanding your business sustainably.

Literature and Marketing

A complete business stationary kit including internal signage, letterheads, business cards and promotional goods.


12 months’ subscription to Care Management software, Microsoft Office, and accounting software. Ongoing email and website hosting.

Dedicated Digital Marketing

Your own digital marketing budget managed on your behalf by Good Oaks.

Premium Branding

Licence to use our premium brand in your exclusive, defined territory.

Investment and Returns

When you are starting a Good Oaks franchise your budget needs to cover your starting salary and all set up costs. We estimate the total investment required is likely to be in excess of £70,000. At our Introductory Meeting we’ll run through in detail the full schedule of things you need to allow for.

Included in the Good Oaks franchise fee is access to our independent business planning service. Our partners, who specialise in franchise finance, will help you write a business plan that you can use when approaching banks for funding. They are also able to offer an enhanced service where they apply for finance on your behalf.

Because banks recognise the success of franchising in creating profitable, sustainable businesses, they are often willing to lend up to 70 per cent of the total investment required.

Your personal investment will therefore need to be in the region of £25,000.

If you are researching setting up a care business, but do not have access to the necessary franchise investment, we recommend that you attend one of our workshops. This will be an excellent starting point, giving you a full understanding of all aspects of starting a care business.


The growth in the demand for home care is set to continue, and the need for quality home care is greater than ever.

The Good Oaks model is scalable. It allows your office team and premises to expand as you grow. We estimate franchisees can break even at 12 months, and once established, achieve net profits of 15 per cent.

The first Good Oaks operation achieved a turnover of six figures within three full years of trading. More detailed information is provided in our Prospectus and at our Introduction Meeting.

Note: All figures are indicative examples, and are affected by individual franchisee performance and circumstances.