A marketing strategy that gets results
Using our innovative suite of marketing tools and support, our franchise partners grow their business and develop their local reputation for quality care at home.
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Support across your marketing operations:
- Socio-economic territory analysis
- Go-to-market playbooks
- Google Adwords management
- Search engine optimisation
- PR and awards entries support
- Employer brand tools
- Startup marketing planning
- Local marketing mentoring
GoodOaks Franchising offers comprehensive online and offline marketing support for your homecare franchise. We have developed a blend of tried-and-tested promotional activity that is designed to raise your profile in your local area, generate new client enquiries, and support your recruitment strategy.
“The Marketing team at Head Office are brilliant. Always looking for ways to help drive our business forward whether that be digital, blog posts and encouraging local events in our community.”
Sam Jones
Care Manager turned Care Entrepreneur
Our marketing support includes:
Digital marketing is exceptionally targeted and trackable, which makes calculating value for money much easier. Each discipline can be a full-time job in its’ own right, so we provide the support you need to focus on adding value to your local team, clients and community.
🖱️ PPC – Pay Per Click advertising can be a great way to get in front of high-intent users. Our PPC management package enables you to spend more of your budget on advertising, not digital agency fees.
💻 Website – Our newly unveiled homecare website is built with our end-users in mind. Your own dedicated section provides an established platform to showcase your business and provides enquiries for your team to contact.
📍 SEO – Local SEO is a cornerstone of our digital marketing approach, and we invest in on-page and off-page optimisations to ensure we punch above our weight in the digital arena.
📱 Social – Build a highly relevant online community, with the potential to become your online advocates. We provide content, imagery and guidance to ensure potential clients and care professionals have the opportunity to learn just how brilliant your business is.
Building connections with referrers, including your local authority, social services teams, signposting organisations and relevant charities will go a long way in building up your client base. Word of mouth is essential – nothing beats a recommendation from someone they trust when making a big decision. We support your local marketing efforts with:
📗 Go-to-Market playbooks – Distilled local marketing know-how from across our network and some leading lights of health and social care marketing and business development.
🗺️ Socio-economic heatmaps – Allowing you to understand your local market with granular postcode level detail, and use your local marketing budget most effectively.
🗒️ Template marketing plans – With template resources, one-to-one mentoring, and our unique way to build local brand awareness among those who you need to know.
📣 Public relations – Support to help you engage with your local media and community, building your brand across a wider audience
We underpin this with premium branding marketing collateral, to reinforce GoodOaks’ emphasis on quality care at home. You’ll be able to distribute leaflets and posters in your local area and issue brochures to prospective clients.
As a homecare provider ourselves, we understand the utmost importance of recruiting the right team. We’ll help you attract quality applicants with our innovative Recruitment Platform. This platform allows you to post jobs and recruit new members of staff easily and effectively. We’ll also support you in navigating and using other online job sites, to help find the right candidate.
You’ll benefit from our experience drafting job adverts, reviewing applicants and taking applications further. It’s all part of our commitment to helping your franchise business flourish.
Homecare is a high trust purchasing decision. Social proof from real, verified reviews from our clients is becoming increasingly important. That’s why we’ve included platinum listings on leading review site, homecare.co.uk at no additional expense.
This means that as well as being one of their featured provider groups on their homepage, our franchise partners benefit from:
📈 Ranking Boosts
✨Highlighted Profiles
🔊 Job Credits
🔎 CV Search
We’re also proud to be a Homecare.co.uk Top 20 Homecare Group for 2 years running, further reassuring your potential clients and colleagues.
Business and marketing support
Here we break down some of the support that our team provides for our franchise partners.
Technology support
We have embraced proven home care technology to enable our franchise partners to provide a personalised, responsive and efficient care service to their local area.
Care support
With our care support, our franchise partners provide effective and safe care that vulnerable people rely on for their health and well-being.
Business support
Our business support plays an important role in our franchise partners’ success. A business mentor provides guidance, a sounding board and pointers to keep you on track.
Funding support
If you need funding for your homecare start-up, we’ll be able to support with that through partner organisations who’ll be able to guide you through the whole process.
Start-up support
During the most critical period of a business, our start-up support enables our franchise partners to hit the ground running as efficiently and effectively as possible
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