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News | 24 September 2021

Why taking the plunge to start a Home Care Franchise business could be a safer bet in 2022

With more people looking to start their own business and work for themselves, franchising a business is a popular option. However, with so many out there to choose from, which is the best for you and your investment?
Home Care is a growing area and as the UK’s population ages it is likely to continue grow in years to come. Care provides a wonderful opportunity to help your community and those who live there to live happier, more independent lives for longer in their own homes.Isn’t there a crisis in social care?

Every week in the newspapers there seems to be a story about how the social care sector is in crisis – but that is simply not our experience as GoodOaks. Founders Darius and Ben set up the company 10 years ago based on one guiding principal – “to be the go-to provider of quality care at home by valuing, developing and rewarding the caring people who work with us.” Having met working as carers and feeling unsupported in the role, they knew they wanted to create something different. GoodOaks provides industry leading wages, support, guidance and training for all its carers and this same ethos goes to supporting and developing their franchisees and partners. GoodOaks is very selective about the people it works with so that everyone is in line with their PRIDE values of Professionalism, Respect, Integrity, Dedication and Empathy.

Why a home care franchise is a safer bet.

The truth is that the care sector will see big changes and big investments in the next couple of years. The Social Care Reform Act will bring in some big changes that look set to benefit the sector. It will come into play in October 2023 and see more money being invested into the sector.
The reforms will increase the market for home care, and will provide important reassurance that once people have spent the £86,000 care cap, they won’t have to spend any more. This will mean more people willing to engage with the care sector at an earlier stage, rather than waiting for as long as possible and only organising care when they are in crisis.
The costing cap will also means that it is likely to make home care even more cost-effective than residential care settings.
As it takes roughly a year to undertake market research, choose a franchisor, put together a business plan, recruit a care manager and register with CQC, the sector will be experiencing extra investment and funds just as new businesses are in the robust growth phase of their operations. Potentially in an excellent position to make the most of the new changes.

What does GoodOaks offer its franchisees?

GoodOaks Homecare provides a comprehensive franchise package, which includes business planning support and mentoring, our own operating system that will give you all the information you need, recruitment and marketing toolkits, cutting edge benchmarking tools so that you can see how you are progressing, exclusive territory rights – so you never have to compete with other franchisees, and a support team available to you for help and advice in all areas.

How can I get more commitment-free information?

For a free no-commitment call about starting a GoodOaks Homecare franchise, please click here.