We’ve supported dozens of franchise partners through this exact moment: the transition from training and planning to actually delivering care in their community.
The good news? You don’t need to reinvent the wheel.
Here our aim is to outline simple, proven ways to find your first clients and strategies that feel natural, respectful, and true to your values.
Whether you’re weeks from launch or have just signed your franchise agreement, these early steps make all the difference.
1. Lean on your local networks
As a new franchise partner, your first client are often just down the road:
- GP surgeries, community nurses, care homes – these teams meet families who need support at home every day.
- Local charities, churches or volunteer groups – building relationships here means referrals from trusted connections.
You don’t have to guess their needs, just let them tell you how you can help.
2. Run awareness sessions for free
Position yourself as a helpful expert by offering:
- Coffee mornings or workshops on topics like home safety, spotting early dementia, or post-hospital support.
- These low-barrier events attract prospects and can also build trust before people need care.
3. Launch your laser focused local marketing
Use your franchise’s brand strength and marketing support to:
- Do hyperlocal digital ads targeting the roads within your territory.
- Sponsor a community newsletter or local events to build visibility and goodwill fast.
These simple, repeated reminders help your name become first on people’s minds in your local community.
4. Engage with multi‑disciplinary teams
Meet professionals like social workers, district nurses, occupational therapists:
- Invite them to your events or coffee catch-ups.
- Establish a trusted referral channel with collision to shared goals and better outcomes for clients.
Each introduction is a step toward a sustainable pipeline.
5. Make families your best advocates
Deliver great care and ask happy clients to:
- Share testimonials (video or written) that resonate.
- Refer friends or family, word‑of‑mouth is your most powerful tool
GoodOaks can help you create simple referral incentives (guided by our brand values, not gimmicks!).
Next steps
If you’re ready to hit the ground running you can book a discovery call where we’ll walk through territory‑specific tactics.
Final thought
Your first client usually isn’t a stroke of luck – it’s a strategic step, driven by local outreach, trusted connections, and consistent follow‑through.
At GoodOaks, we give you the tools; you bring purpose and dedication. We will build something to be proud of together.