It’s not just about covering costs; your pricing also reflects the quality, professionalism, and reliability of the service you provide.
At GoodOaks, we know that new and seasoned providers alike face challenges in getting pricing right. Here are a few guiding principles to help you think about pricing strategically.
1. Perception matters
How you present your pricing can significantly influence how it’s received. Clients aren’t just paying for hours of care; they’re investing in peace of mind, trust, and consistent support. Ensuring your pricing aligns with this value, and communicates it clearly, can make all the difference.
2. Avoid the race to the bottom
It’s tempting to undercut competitors to win business, especially in the early stages. However, undervaluing your service not only affects your margins but may also signal lower quality. Sustainable pricing means being confident in the value you provide and setting rates that reflect that.
3. Build pricing into the customer journey
Pricing shouldn’t be an afterthought. It should be thoughtfully introduced during conversations with potential clients and aligned with the needs they’ve expressed. Transparency and clarity here build trust and reduce friction further down the road.
4. Plan for the true cost of care
Behind every hour of care are costs that go far beyond wages. Recruitment, training, supervision, holiday cover, and travel time, to name just a few. Many providers fall short by not accounting for these comprehensively in their pricing structure.
5. Consistency builds trust
Inconsistent or vague pricing can erode client confidence. Ensure that everyone in your team understands how your pricing works and can explain it clearly. A professional, well-articulated approach can significantly enhance client engagement.
Want to Learn more?
As part of our franchise network, you’ll have access to detailed pricing tools, proven models, and expert support from HQ to help you price your services with clarity and confidence. We believe in empowering our franchise partners to grow strong, sustainable businesses that deliver exceptional care – and smart pricing is at the heart of that.
Interested in joining us?
Get in touch today to learn more about becoming a franchise partner with GoodOaks. Book a Discovery Call.