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How to run a successful homecare business

Running a successful homecare business, or indeed any type of business, relies on a few key things. You need to be invested and passionate about it, you need to have the processes in place to have a good management structure and you need to have a good team around you to provide that care.
In this article we will look at the key factors in running a successful homecare business day to day as well as key factors to take into account and warning flags to look out for.
You can read about how to start a non-medical home health care business here, to see what you need to put in place to get started. If you would like to see how our GoodOaks Homecare franchise package works and the returns you could look to receive, you can find out more information here.
The three key factors to run a successful homecare business:

A caring nature

You need to make sure a homecare franchise is for you. At GoodOaks Homecare we only work with those who share our vision and ethos because we want to build a caring and passionate brand with everyone on-board sharing the same values.
The truth is that running a homecare franchise requires you to have key skills like motivation, perseverance, empathy and strong delegation and management skills. Day-to-day you will be responsible for ensuring all carers are where they need to be, that they have everything they need to do the best possible job, that you can assist with any issues if they arise and be able to keep excellent records. As a franchise owner, you will find yourself doing both the managerial and administrative tasks, ensuring everything is organised so that the business runs efficiently.
But the most important thing, is that you need to have a caring nature. As a homecare provider, you are changing lives in your community and that should be a huge source of pride.

Good management and processes

To efficiently run your homecare business, you will need good management tools, both for record keeping and for managing carers shifts and time. At GoodOaks Homecare, we provide you with bespoke management tools, and are proud to be digital-first. We provide technology to make your job, and that of your carers as easy as possible and we have invested in our apps and management tools to ensure we use the most up to date technology available.
You will be able to use our award-winning GoodOaks Operating System (GOOS.) This has been specifically designed to make the lives of our franchise partners easier and to make key information easier to access quickly. When you join, we’ll set you up on the GOOS; our repository of procedures, policies, guidance, advice and information that allows us to keep our franchisees up to date quickly and easily.
For recruitment, we have an Applicant Tracking System, which automatically sends personalised screening emails to candidates. We also have a process whereby carers can fill in a short questionnaire which automatically sends a fully designed Carer Profile to your email to share with clients and families.
With GoodOaks Homecare, we will help you with business support, as part of this you will work with our experienced independent business coach to draft your initial business plan, which you can use to gain funding if necessary.

A good team around you

At GoodOaks Homecare, we believe strongly in rewarding the caring people we work with. We believe in offering top industry rates of pay and a clear career path for progression. We believe that by taking care of our talented care professionals, we will create a supportive environment for all.
Your care professionals are your key assets, and we will be with you every step of the way as you build your team. Our recruitment and HR advice will assist you with everything you need to recruit and on-board staff and get them set up and ready to go. Our GoodOaks Training is industry leading and provides details, ongoing training and support for all staff with courses available online at any time.
For more information on building your own homecare business click here, or call us on 01202 786415.