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Ben Ashton and Zoe Kelly Named on Homecare Insight’s Power List 2024

Ben Ashton and Zoe Kelly have been named on Homecare Insight's Power List 2024 for their leadership in the homecare industry. Zoe is recognised for quality and compliance, while Ben is celebrated as a top business executive.

Homecare Insight's Power List 2024

Celebrating Our Visionary Leaders in Care

Homecare Insight has unveiled its prestigious Power List for 2024, highlighting the most influential voices in the homecare industry. Among those on the list are our very own Zoe Kelly, Operations Director, and Co-Founder Ben Ashton! They have been recognised as ‘Quality and Compliance Champion’ and leading ‘Business Executive’ for homecare providers across the UK.

The accolade to Zoe is a testament to her remarkable 35 years of dedication and effort within the sector. She has a deep understanding of the complexities of quality care and is an invaluable asset to us at GoodOaks. Zoe plays a crucial role in guiding our franchise partners through their journey from initial CQC registration to inspection and beyond.

Her expertise ensures that each branch meets the high standards required to deliver exceptional care while maintaining CQC standards. Zoe’s commitment to quality and compliance is evident in the meticulous support she provides, helping franchise partners navigate the regulatory landscape with confidence.

Ben’s journey began in 2011 when he founded GoodOaks Homecare from his front room, driven by a passion for improving the quality of care in the industry. He has a deep understanding of the unique pressures, stresses, and joys experienced by care professionals.

His vision is to create a world where everyone can thrive at home, and he is building a strong network of franchise partners who share the same vision. Over the past decade, we have grown steadily under Ben’s leadership. His hands-on experience has been instrumental in shaping our ethos and operations.

The recognition of top Business Executive is a testament to Ben’s remarkable achievements and his unwavering commitment to the industry. His leadership has set a benchmark for quality care and employee satisfaction, inspiring others in the sector to follow suit.

Ben commented: “Our mission has always been to provide exceptional care while creating a supportive and rewarding environment for our care teams. This accolade motivates us to continue striving for excellence and innovation in the industry.

Zoe said: “I feel honoured to be recognised on the Power List for 2024. This acknowledgment reflects the collective effort and commitment of the entire GoodOaks team. Ensuring the highest standards of care and compliance is a passion of mine, and I am grateful to work alongside such dedicated professionals.

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