Why NOT do this

When people get in touch to find out more about starting up in the homecare sector, we start with an initial very informal phonecall, followed by a Discovery Session. This is a 1:1 meeting with myself and/or my co-founder, where we go through everything in much more detail:

• Sector and services
• Brand
• Support and franchise package
• Finances – investment and projections
• Territory analysis
• And one other important element…..

Why you maybe should NOT do this.

In fact, we spend a lot of time putting people off this opportunity (maybe we should hire a franchise sales person after all).

But our thinking is simple; people are considering quitting their jobs and investing their hard-earned savings in this sector, and need to go into it with their eyes open. So here’s a couple of eye-opening reasons why this sector might not be for you:

It’s not a side-hustle: There is a strong relationship between time and effort spent growing the business, and well, business growth. If you’re very time poor and can’t/don’t want to make time to invest in the business, or are looking to ‘put your feet up and watch the money roll in’ as one person memorably told me his motivation for starting was, then this isn’t the opportunity for you.

It’s regulated: If you hate sticking to processes, and don’t want to be under the oversight of not only the franchise brand but the national regulator to make sure you’re evidencing that you’re doing things safely, look into sectors with less stringent requirements. For those that can work in a regulated sector, it does provide a moat that helps you compete less on price and more on quality, trust and reputation.

It’s a real people business: You need to find it easy to deal with people, as that’s 90% of the business. You’ll be relying on forming strong bonds with your team, your clients, their families, external professionals, the support office, your existing network. You’ll get let down (a lot) and you need to be able to handle the emotional ups and downs that come with being around people who you’ll be supporting in sometimes very difficult circumstances.

I could go on (and on) but hopefully that’s given you food for thought. It’s why we notably don’t work with franchise sales people or external franchise recruitment consultants who are incentivised to ‘make a sale’. We as founders want to get to know people from day 1, so we can have those honest conversations and help people make the right decisions for them long-term.

If I’ve completely put you off starting up in the care sector, fair enough. If you’re interested in finding out a bit more about the pros and cons of starting up in the sector, simply reply to this email. I respond to every email I get. You can also book a call with me for an initial chat.

Yours,

Ben