Job titles

When starting a homecare business, you’ll live or die by the quality of your team. If you don’t have a reliable, professional, empathetic team, you don’t have a business.

Hiring the first few care pros is always the hardest; you haven’t built that local track record yet, you’re not visible, you don’t have a CQC rating, and maybe you don’t have any clients. Not exactly appealing.

What you DON’T want to do is something a leading jobs site (who will Indeed remain nameless) suggested to us: Just rename your job ads to something completely different! 

Who knew it would be that easy. Suddenly, you’ll have applications flooding in for roles like ‘Companionship Champions’ or ‘Dementia Friends’.

All well and good. Until they actually start their job and realise they are in fact……..a Care Professional.

Being a Care Professional is brilliant – I was one for years. But it might not be brilliant if you never had any intention of being a Care Professional, and if it’s definitely not something you want to do.

Following this approach, you’ll waste a lot of everyone’s time, start getting known for not being straight with people, and recruit people who won’t want to do the job you (and your clients) really need them to do.

Instead, make sure your whole employment offering is attractive enough to outweigh the inevitable worries that people may have joining a brand new start-up.

More on that another week.

Best wishes, Ben.