Starting a homecare franchise is an opportunity to make a meaningful difference in people’s lives while building a successful business. If you’re interested in joining a proven franchise network, here’s how GoodOaks (as well as other elderly care franchises!) generate revenue and grow their businesses. 

1. Private pay clients and self funded care. 

GoodOaks main form of income and one we focus on is self-funding, private pay clients. 

In the context of care, “self-funded” refers to individuals who pay for their own care services out-of-pocket, rather than relying on financial assistance from government funding or other funding schemes. This means that the costs for services like homecare, residential care or nursing support are covered directly by the client or their family members, instead of through subsidies or benefits provided by local authorities or the NHS.

2. Local authority direct payments

If a person is eligible for funding, many local authorities provide direct payments to families and individuals for homecare. Local authority funding can be an important income source, especially in the early stages of your franchise set up. Rates and funding levels vary by council, but establishing strong relationships with local authorities can lead to profitable, long-term contracts.

While rates may be subject to negotiation, these direct payments can provide a consistent and steady income. Developing these partnerships not only diversifies your revenue streams but also helps to establish your credibility and reputation within the local community.

3. Visiting and live-in care services

GoodOaks offers two primary service types for clients: visiting care and live-in care. Both services can be tailored to meet each client’s unique needs, but they offer different revenue opportunities:

• Visiting care: many clients prefer regular, short visits for help with daily tasks like meal preparation, personal care or medication administration. With visiting care, you can serve a high volume of clients and build a steady, ongoing revenue by offering frequent, short-duration visits.
• Live-in care: for clients who need more intensive support, live-in care provides comprehensive care in the comfort of their own homes. This premium service typically comes with higher fees, as it requires dedicated care professionals and longer commitment. Live-in care offers a significant revenue boost and strengthens long-term relationships with clients.

4. Additional services and strategic partnerships

GoodOaks franchise partners also have the opportunity to expand their revenue streams by offering additional services and forming strategic partnerships:

• Additional services: many branches expand their offerings to include services like post-hospital and reablement support for individuals recovering from surgery or long term hospital stays. These services allow franchise partners to meet a wider range of client needs and increase their revenue per client.
• Strategic partnerships: Building partnerships with other healthcare providers, hospitals and local organisations can be a powerful growth strategy. Such partnerships increase local visibility, provide access to new clients and can create referral networks that help drive more clients to your business.

Leveraging GoodOaks business support

One of the most valuable benefits of partnering with GoodOaks is access to a dedicated Business Support Manager. Your support manager will help you develop and implement your business plan, guide your marketing strategy and assist with meeting revenue targets and business goals. This tailored support is designed to help new franchise partners maximise their growth potential and navigate challenges.

Why Choose GoodOaks?

With a clear focus on self-funding clients, support for local authority partnerships and flexible service options, we are a clear choice for those looking to enter the homecare industry. We provide our franchise partners with the tools, resources and guidance they need to build successful, profitable businesses. From brand awareness support to strategic partnerships, we are committed to helping franchise partners grow sustainable, client-focused homecare businesses.

Ready to learn more? Get in touch today to find out how GoodOaks can help you build a rewarding business in a recession proof industry.