Our people share our values and form our culture
We are creating the next generation homecare franchise. It is built on partnership, innovation and a deeply held commitment to transform the lives of families across the UK.
Our Founders’ experience of working as homecare professionals prior to establishing GoodOaks has informed our focus on our People. Our unique model reflects the fact that quality care is provided by caring people empowered and supported to do the best job they can do.
Across the GoodOaks network, you’ll find hundreds of people that share our values and are committed to our mission; “to be the go-to provider of quality care at home by valuing, developing and rewarding the caring people who work with us.”
Homegrown
Stronger ties to the local community means a better understanding of the needs and preferences of the local population, leading to more effective and bespoke care services. We are not a master franchise of a large American corporation so 1-2% of your money isn’t going across the Atlantic each month.
GoodOaks’ Employment Ethos
At GoodOaks we believe that your values and morals are just as important as the experience you have on your CV. Whether we are recruiting care professionals or speaking to new potential franchise partners, we are always looking to see if your values align with ours. Skills and knowledge can be taught however the natural ability to care and be empathetic is innate within people.
This is why as a company we created our PRIDE values. These were thoughtfully put together by clients and their families, our carers, office teams and management to determine what characteristics are important and must be within each GoodOaks team member.
“We are the people stepping through our clients’ front doors every day. The people making the tea, building relationships, administering medication and keeping clients safe.”
Ben Ashton
Co-Founder of GoodOaks Homecare
Meet the people behind your people
Ben Ashton
Co-Founder
Ben is responsible for innovation and developing the GoodOaks brand. He is the face of GoodOaks with an ambition to lead the sector’s premium care business.
Darius Mitkus
Co-Founder
Darius has the entrepreneurial spirit with industry knowledge that enables him to create new opportunities and ventures. He uses his experience to maximise the efficient running of the business.
Zoe Kelly
Operations Director
Zoe has over thirty years’ experience in leading and managing multi-site homecare providers. Zoe is responsible for supporting our Franchise Partners to ensure they are compliant to CQC. Taking each branch through the CQC journey from registration and beyond.
Clive Ozzard
HR and Business Consultant
Clive works as an independent HR and business coach, providing ad-hoc training sessions as well as quarterly reviews with each franchise partner.
Sarah Howes
Marketing Manager
Sarah oversees the marketing function across the network, working closely with franchise partners and managing all aspects of branding, advertising and digital marketing. She is the central marketing contact for the GoodOaks brand.
Lorraine Hunt
Learning and Development Manager
Our Learning and Development Manager Lorraine, delivers our GOSTART training to new Franchise Partners, Inspiring Growth Programme for Registered Managers as well as managing our bespoke GoodOaks Academy E-Learning platform.
Pavlina Jordan
Accounts Executive
Pavlina is in charge of finance and is on hand to answer any finance, payroll and invoicing queries across the network. She also supports IT systems.
Amy Stratford
Quality and Compliance Officer
Amy’s role is to audit our franchise partners to ensure that client and staff files are compliant across all franchises and their paperwork is ready for CQC.
Hayley Patterson
Executive Assistant
Hayley provides support to Ben and works closely with the Marketing Manager writing content for the website, editorials, web copy and press releases.
The GoodOaks PRIDE Values
In every interaction, we are reassuringly professional towards our clients and our colleagues. Providing a very personal service to clients in sometimes challenging circumstances, our Care Pros forge professional, enabling relationships to keep our clients safe and well at home.
We show respect for each other throughout our network. As fellow business-owners, our founders deeply respect the inspiring work our franchise partners do to lead and grow their teams. In turn, GoodOaks team members staff show consideration for each other, our clients and their families, and we recognise and appreciate peoples’ different needs and priorities.
We do the right thing for the long-term success of our network. We are transparent and open about our processes and work, even when we don’t get it right – it’s how we can iterate, improve, and innovate at pace, for the good of the network.
We are committed to providing a quality service that actively improves the lives of others. We work hard alongside our franchise partners to ensure that our care teams are going above and beyond to help our clients, with our unique brand of transformative care.
Our founders have cared; they’ve also coordinated, managed, lead and grown care teams from a front-room to eight-figure revenue.
Our partners benefit from a Support Office with a deep empathy for the unique stresses and strains and highs and lows or starting, growing and leading at homecare business. This permeates through our whole network in every role; empathy goes beyond understanding the practical needs of clients; it involves a deep connection with their emotions, concerns, and individual circumstances.