What expertise sits behind a GoodOaks homecare franchise?
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GoodOaks Homecare has been awarded 5-star Franchise Satisfaction status by WorkBuzz for the second year running. The result comes from an independent, anonymous survey of our own Franchise Partners, not from us. It’s not us telling you we’re a good franchise to join, it’s the people who are already running one.
Key takeaways
- GoodOaks Homecare has achieved 5-star Franchise Satisfaction status from WorkBuzz for the second consecutive year
- 100% of Franchise Partners say they’re motivated to go the extra mile for their clients
- 100% expect their own profitability to improve over the next 12 months
- 100% believe the products and services they provide are superior to local competition
- 100% of Franchise Partners in their first year rated their initial training and onboarding positively
An award-winning franchise network, verified independently
Choosing a franchise is one of the biggest decisions an entrepreneur will make. It deserves more than a fancy brochure, it deserves real proof. That’s why every GoodOaks Homecare Franchise Partner is invited to take part in WorkBuzz’s Franchise Satisfaction Benchmark, the independent, anonymous survey behind the Best Franchise Awards.
The results have come in, and for the second year running, GoodOaks Homecare has been awarded 5-star Franchise Satisfaction status. A single strong year in a franchise satisfaction survey can happen by chance. A second one, scored anonymously by the people actually running the business day to day, is much harder to put down to luck. It tells a prospective Franchise Partner that what people valued last year, the training, the culture, the day-to-day support, is still holding up as the network grows.
Franchise Partners who go the extra mile, every time
Every single GoodOaks Homecare Franchise Partner surveyed said they’re motivated to go the extra mile for their clients. In a regulated, people-first sector like homecare, that’s not a small thing. It reflects a network where care quality and business ownership sit alongside each other rather than in competition, and it’s a direct product of who chooses to franchise with GoodOaks Homecare in the first place – people drawn to the care sector because they want to make a genuine difference locally.
For anyone researching care franchising as a route into business ownership, this is one of the clearest signals available. A franchise system can teach processes but it can’t manufacture this kind of motivation, and our Franchise Partners told WorkBuzz, unprompted and anonymously, that it’s there.
Franchise Partners who believe in their own growth
Every Franchise Partner surveyed also expects their profitability to improve over the next 12 months. That’s a strong vote of confidence from people with full visibility of their own numbers, their local market, and the level of support behind them.
It lines up with what’s happening across the network more broadly. GoodOaks Homecare has grown by more than 50% over the past 12 months and now spans over 30 branches across England and Scotland. Growth like that isn’t happening in spite of the franchise system, it’s happening because Franchise Partners trust it enough to keep investing in their own branches.
A proven homecare franchise system, backed by those running it
100% of Franchise Partners said they believe the products and services they provide are superior to those of their local competition. That confidence in the underlying homecare franchise model is exactly what a proven system is meant to deliver – a way of operating that Franchise Partners can stand behind in their own communities, not just replicate.
It’s backed up at the very start of the journey too. Every single Franchise Partner in their first 12 months rated their initial training and onboarding positively, with 100% satisfaction across the board. Getting a new homecare business compliant, staffed, and trading takes structured, hands-on support in those early months, and that’s precisely where new Franchise Partners told WorkBuzz they felt it most.
Care franchising built on partnership, not just paperwork
What comes through most strongly across the feedback is culture. Franchise Partners describe a network where they feel valued, where their ideas are welcomed, and where the leadership team, co-founders Ben Ashton and Darius Mitkus, are genuinely accessible. One Franchise Partner summed it up simply by saying that joining GoodOaks Homecare was the best decision they made for their business. Another said they honestly couldn’t be happier with the franchise system, describing it as well organised and easy to follow from day one.
This matters because franchise homecare isn’t like other sectors. Franchise Partners are running regulated, people-first businesses in their local communities, and the support behind them needs to reflect that responsibility. Culture and relationships scored 85% in this year’s survey, and it’s the one Franchise Partners talk about most when asked what sets GoodOaks Homecare apart.
A brand recognised well beyond our own network
The 5-star Franchise Satisfaction award adds to a growing list of external recognition for GoodOaks Homecare, including a Grand Prix win at the Home Care Awards and Franchisor of the Year (Expanding) at the British Franchise Association Awards. We’ve also been named a homecare.co.uk Top 20 homecare provider, a ranking built entirely on client and family reviews, which speaks to a different but equally important part of the picture – the quality of care behind the brand, not just the strength of the franchise system.
Recognition like this, from Franchise Partners, from clients, and from industry bodies alike, is exactly the kind of independent evidence a prospective Franchise Partner should be looking for when weighing up a franchise investment in the care sector.
What this means if you’re considering a homecare franchise
Anyone can describe their franchise as a good investment. Independently verified Franchise Partner satisfaction, repeated for a second year, is much harder to manufacture. It’s one of the clearest signals a prospective Franchise Partner can look for during due diligence, alongside training quality, franchise system strength, and how a network actually treats the people running its branches.
An independently verified result
This result comes from WorkBuzz’s independent Franchise Satisfaction Benchmark survey, completed by 67% of our franchise network in 2026.
This report is published by WorkBuzz. It is not intended to be an endorsement or recommendation by WorkBuzz. It is strongly recommended that any prospective franchisee completes thorough due diligence and receives professional advice before investing in any franchise.
Frequently asked questions about franchising
1. How much does it cost to start a homecare franchise?
Costs vary across the care sector, so it’s worth comparing exactly what each franchise includes for the investment. You’ll find the full breakdown of a GoodOaks Homecare franchise, including the fee and working capital, on our financials page. What this year’s WorkBuzz survey adds is what that investment delivers: every Franchise Partner in their first 12 months rated their initial training and onboarding positively, and every Franchise Partner surveyed believes their service beats their local competition.
2. Is a homecare franchise a good investment right now?
No franchise comes with guaranteed returns, and we’d always recommend proper due diligence before investing in any business. What we can say is that every single Franchise Partner surveyed this year expects their profitability to improve over the next 12 months, and that’s coming from people with full visibility of their own numbers, not from us.
3. Do I need previous care experience to become a GoodOaks Homecare Franchise Partner?
No. Training and onboarding is built for people coming into care for the first time, and it shows in the results: every Franchise Partner in their first 12 months rated their initial training and onboarding positively in this year’s survey.
4. What does GoodOaks Homecare’s 5-star Franchise Satisfaction rating actually measure?
It’s an independent score from WorkBuzz’s Franchise Satisfaction Benchmark, based on an anonymous survey of active Franchise Partners across six areas: training and support, the franchise system, culture and relationships, leadership, value and rewards, and general satisfaction.
Ready to find out more?
If you’re exploring homecare franchise opportunities and want to hear honestly from the Franchise Partners already running GoodOaks branches, get in touch to book a Discovery call. We’ll talk you through the model, the support, and the results, both the ones we’re proud of and the ones we’re still working on.
