Why GoodOaks Homecare is a brand worth investing in
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As we head towards the end of another successful year, we are delighted to share that we have been ranked 51st in the Elite Franchising Top 100. This recognises us as one of the top franchise opportunities in the UK and reflects the strength, resilience and purpose-driven impact of the entire GoodOaks network.
A celebration of sustainable, values-led franchising
The EF100 is one of the most respected franchise listings in the UK, independently judged across categories such as:
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Network growth
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Financial performance
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Franchise Partner satisfaction
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Training and support
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Innovation
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Contribution to local communities and the wider sector
Moving into the top 50 – landing at number 51 – highlights the momentum GoodOaks has built over the past 12 months, and the success of our mission to provide high-quality, ethical homecare delivered through a franchise model that genuinely supports its Partners.
A year defined by innovation, investment and impact
2025 has been an exciting period of expansion for GoodOaks. Some of the key developments contributing to our EF100 success include:
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Growth to 28 operational franchise locations, with more opening in 2026
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Nearly doubling our National Office team with new specialist roles
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Major enhancements to our training programmes through the GoodOaks Academy
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Expanding our sustainability work, now offsetting over 548 tonnes of CO₂
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Rolling out Whzan Blue Box technology to support early health intervention
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Launching our new Franchise Advisory Board (FAB)
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Hosting our first franchise Insight Event, resulting in several new partners joining the network
These achievements reflect our unwavering focus on ethical franchising, sector leadership, and creating a positive impact in the communities we serve.
A network with heart and ambition
Co-Founder Ben Ashton said, “We are incredibly proud to be recognised in the EF100 once again – and moving up the rankings is a testament to the dedication of our Franchise Partners and the whole GoodOaks team. Our network has grown not just in number, but in quality, capability and confidence. This ranking reflects our commitment to doing franchising differently: with purpose, innovation and people at the centre.”
GoodOaks continues to attract ambitious, values-driven individuals who want to build a sustainable business that makes a meaningful difference. Our Franchise Partners benefit from:
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Award-winning training and ongoing development
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A hands-on support team that grows alongside the network
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A business model tested and refined in our own successful branches
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A strong employer brand focused on staff wellbeing and retention
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Innovative tools and technology that drive efficiency and quality
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A collaborative culture where every partner has a voice
The EF100 recognition reinforces GoodOaks’ position as one of the UK’s most supportive and forward-thinking care franchises.
Looking ahead
With new partnerships, expanded training, technology rollouts and our upcoming national Loneliness Campaign, 2026 is set to be our most ambitious year yet.
We’re honoured to be recognised by Elite Franchise, and even more excited about what comes next for GoodOaks, our Franchise Partners and the communities we serve.
For more information about starting a franchise business with you, contact us HERE.
