From healthcare roots to homecare entrepreneurs
George Karanja and Martha Githinji were driven by a shared passion – to bring high-quality homecare to their community.
With George’s background as a pharmacist and Martha’s as a nurse, they understood first-hand what compassionate, clinical care looks like, and they knew they wanted to deliver more than just a service. After researching franchise opportunities, they discovered GoodOaks and were drawn to a brand that mirrored their values.
Martha says, “GoodOaks is known for its dedication to providing high-quality, personalised care… I was drawn to its values, they truly match mine.”
Their decision was clear: they would join the GoodOaks network and bring their shared ethos to Oxfordshire.
Their branch office, now operating from Commerce House, Bicester, signifies more than a new business, it’s a local promise. As GoodOaks Oxford and Bicester is now fully CQC registered, George and Martha are welcoming new clients throughout Oxford and Bicester.
From the moment they embarked on the franchise journey, Martha and George were supported by GoodOaks’ comprehensive system. The network’s approach is hands-on, partnership-driven, and tailored for long-term success.
They received:
- A proven business model designed for sustainable growth
- Training covering compliance, recruitment, marketing, and operations
- Expert support through the CQC registration journey
- Access to national branding, technology, and mentorship
With that support (plus their own passion and hard work) they’ve launched a fully compliant homecare service, ready to make a difference in their community.