Brand vs Performance
Marketing our services is one of the big topics when it comes to new owner training, when we meet at our quarterly briefings, and when we’re in the field supporting our franchise partners.
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Question: What has been the single biggest source of leads for your business?
Unanimous Answer: Community Relationships. One partner going through start-up was amazed at the success of her relationship building with referral sources, seeing a direct line between that and referrals and enquiries.
Initially worried about who to approach, what to say, and how to say it, following our Go To Market training she said she couldn’t believe the positive response she’d had from potential referral partners, by following our recommendations.
Tim Jones, ex-equity partner at Right at Home UK, was our Keynote. His message could be broken down into:
Yes, there’s a lot of competition out there, quality is patchy, and your real competition will be a fraction of total homecare companies. The key long-term is to out-serve, not out-shout, and to live and breathe your purpose – whatever that might be.
If you’d like access to some resources shared on the day, simply get in touch. I respond to every email I get. You can also book a call with me for a no-obligation initial chat.
Yours,
Ben