Finding purpose through franchising at GoodOaks Homecare
Read
Leaders in Care Awards 2025
These nominations reflect not only the dedication of our network but also the strength of our franchise model, which empowers entrepreneurs to build sustainable care businesses.
The Leaders in Care Awards recognise innovation, leadership, and excellence across the UK care sector. For GoodOaks, reaching the finals once again demonstrates that our unique approach of combining professional care, ethical values, and sustainable growth, continues to set us apart.
Recognising leadership & growth
Our Co-Founder, Ben Ashton, has been named a finalist in the Executive of the Year category. Ben has guided GoodOaks through another year of remarkable progress, including:
- Achieving a 5 Star Franchisee Satisfaction Award from WorkBuzz, with over 90% satisfaction in training, leadership, and support.
- Becoming a double finalist at the 2025 BFA HSBC British Franchise Awards.
- Leading the network to five wins at the Home Care Awards 2025.
These achievements reflect a strong, supportive franchising culture where Franchise Partners feel empowered to succeed while delivering outstanding care in their communities.
Innovation & sustainability
Innovation is central to our growth. GoodOaks New Forest’s recognition for Innovation in Home Care highlights how our network adapts to meet evolving community needs and in this case, expanding into complex care while maintaining compassion and person-centred values.
The GoodOaks opportunity
These finalist nominations reinforce the strength of the GoodOaks brand and our proven, ethical approach to franchising. From centralised support to a culture of collaboration, we equip our Franchise Partners with everything they need to build successful, impactful businesses.
As Ben Ashton puts it: “Scaling a care business doesn’t mean compromising on quality or values. At GoodOaks, we are proving that you can grow responsibly, support franchise partners effectively, and still deliver care with heart.”
If you’re inspired to join a network that is setting new benchmarks in the homecare sector, we’d love to talk.
Find out more about joining GoodOaks HERE.
