Franchise
Opportunities
Jobs
Enquire now
Download our prospectus

The small things

Little moments that surprise and bring joy have an oversized impact, compared to their cost and effort.

It can be as simple as our Client Liaison in our directly owned Bournemouth and Poole branch taking a pack of biscuits to client consultations. It breaks the ice, cements their impression of us as the homely, caring company we are, and most importantly, means we always have biscuits in the office 😉.

But seriously – a client started this week who specifically said it was the biscuits that swung it our way compared to a rival care company. Even if that was the only client consultation that unexpected biscuits would have an impact on in a whole year, that’s an ROI of 2,700%.

Better than paying an extra £300 to Google Ads? I’d look at every process you do, for your staff, clients, and other stakeholders, and see where you can inject a bit of unexpected joy in a cost-effective, replicable way.

You might have noticed I’ve been a little quiet the last few weeks – apologies for the lack of Found This emails too. It’s been a busy few weeks, so partially to justify my lack of communications, as well as to give you a quick update, here’s some things we’ve been working on:

1. Preparing for our next Cohort training in a few weeks with some brilliant new partners. Fun fact – CQC has booked an assessment for one of our new location applications in around a month, compared to the typical 3-4 month wait we’ve been seeing. It means we’ve fast-tracked this training, and we’ll see if this is a one-off or a start of a very welcome change.

2. Filling up 2025 Training – Limited slots left in the new partner training are available for those who are enquiring now.

3. Hosting Regional Briefings across the country to keep our partners updated and facilitate sharing of ideas across the network. We’ve organised a ‘brainstorming’ session (social) in the upstairs of a pub in central London off the back of our conversations which should be informative (fun).

4. Filming for the BFA Awards – Franchisor of the Year and Marketing categories.

5. Negotiations with a new tech partner to give our new partners access to a cutting-edge phone system which provides AI call summaries to save the time and inaccuracies of written updates and records – all included in our fees for the first year.

That’s it for this week. As always, if you’d like to find out more about homecare start-up, franchising, or GoodOaks, simply book a call with me here

More Newsletters