Office Location

Making the decision is half dark art, half science, and a little bit of luck of the right place coming up at the right time. 

But here’s the big factor to consider: Population density.

We’re in the People business, and you wouldn’t want an office in the middle of nowhere. The next question is whether to base yourself near potential Care Pros or Clients? Obviously, ideally both if you can find that spot on the venn diagram, but if you have to choose, I’d choose Care Pros. Here’s why:

1. They are more often than not the limiting factor to your growth, so a focus on them is key. Office location is just one way we can reduce barriers and make life easier for our team.
2. Care Pros need to come to your office for interviews, meetings, training etc. Clients generally don’t as you’ll be out visiting them in their homes. In our experience, Care Pros won’t travel far for interviews, even if you have clients exactly where they live.
3. Rents are often cheaper in those areas, which is important in the early days. As you grow, you might move into more upmarket, prominent locations. 

A big caveat is you don’t want to be based in a famously ‘dodgy’ part of town. As a premium provider, if we’re based in an area our clients and their families would avoid for fear of their lives, this can affect how people perceive your business.

As always, if you’d like to find out more about homecare start-up, franchising, or GoodOaks, simply book a call with me here.

Best wishes, Ben.