Starting a homecare business isn’t just about figures on a spreadsheet, it’s about building something that truly makes a difference. That’s been our experience at GoodOaks, and it’s one I’ve seen time and again with our franchise partners across the UK.
But let me be clear: this is also a serious business opportunity.
When we started GoodOaks, we knew two things had to be true for us to succeed. First, we had to deliver outstanding, relationship-led care to clients. Second, we needed to create a sustainable and profitable business model that allowed others to do the same.
I’m proud to say we’ve done just that.
A model designed for profitability and without compromise on care
One of the first things people ask me is, “Can you really make a good living running a homecare business?” And my answer is always, “Yes, when it’s done right.”
With GoodOaks, franchise partners typically operate with a 40% gross margin and, once established, can achieve net profits of around 15%. Some go beyond this.
Take our Isle of Wight office, for example. They launched at the end of 2023 and now consistently invoice six figures every month. They’re not alone. When you combine hard work with the systems, training, and support we’ve developed, the results speak for themselves.
Support that sets you up for success
We don’t expect new franchise partners to have a background in care. What matters is your values, your drive, and your willingness to learn.
That’s why our GOSTART programme is so comprehensive. From your initial CQC registration through to developing a high-performing care team, we’re with you at every step. Our subject matter experts in compliance, marketing, recruitment, and finance, are always just a call or message away.
We also invest heavily in tech and innovation to make your job easier. Tools we’ve introduced have reduced admin time by 50%.
Navigating challenges with confidence
Running a homecare business is rewarding, but it’s not without its challenges, especially when it comes to cash flow and compliance.
That’s why we’re always sharing best practices, like setting up direct debits or using client deposits to ease financial strain. These aren’t just theories, they’re tried-and-tested tactics used by our network, which we openly share through our newsletters and franchise meetings.
We also work hard to stay ahead of industry changes so you don’t have to. Whether it’s Home Office sponsorship rules or new CQC frameworks, our support means you’re never facing those updates alone.
At GoodOaks, we believe in care that’s personal, dignified, and empowering. Our clients deserve to live well in their own homes, and our franchise partners are the ones making that happen every day.
Why join GoodOaks?
Because we’re not just another franchise.
We’re an award-winning care provider, ranked in the Top 100 UK franchises, and our reputation is built on integrity, quality, and results. From national recognition at the Home Care Awards to being spotlighted for our marketing and operational expertise – everything we do is about setting our franchise partners up for long-term success.
So, if you’re looking to invest in a business that’s both financially rewarding and deeply meaningful, I’d love to speak with you.
We’re growing. And we’re looking for people like you, people who care, who lead, and who want to build something lasting.
Ready to learn more?
[Download our Franchise Prospectus] and find out how you could build a successful homecare business with GoodOaks.