Job titles
Tempting as it may be to “creatively rebrand” job ads to attract applicants, misleading titles like “Dementia Friends” won’t build you a committed, reliable team.
No spam - Just Founder to (future) Founder advice and insight, distilled from a decade of start-up and homecare experience.
Tempting as it may be to “creatively rebrand” job ads to attract applicants, misleading titles like “Dementia Friends” won’t build you a committed, reliable team.
It’s been a busy and brilliant few weeks here at GoodOaks! From award wins on the national stage to welcoming new franchise partners into the network, there’s lots of great news to share.
TL;DR: A viral, fun way to boost engagement with internal comms 🦛
Our first Insight Event gave prospective owners a behind-the-scenes look at running a GoodOaks franchise, with honest advice from partners at every stage of growth. A great way to see what’s possible with the right support.
Something we see a lot of independent start-up care companies struggle with is developing a coherent brand that really stands out and talks to their target market.
With the National Living Wage increasing in 2025, there are some important factors you need to consider. Let’s take a look at what it means.
TL;DR: Here’s 5 questions to get to uncover values, self-awareness, commercial instincts and decision-making.
What we really mean is “move fast with stable infrastructure”.
Recruiting the right people, one chocolate bar at a time.