Warning! Javascript is disabled on your browser, which means your experience using this site will be severely limited.

Download our prospectus

Newsletter

FOUND THIS

No spam - Just Founder to (future) Founder advice and insight, distilled from a decade of start-up and homecare experience.

Sign up to Found This

Sign up today

Actionable Start-up Insights

Hear directly from our founder with actionable, no-fluff sector insights and advice.

Access Exclusive Insight Events

Unlock exclusive sector briefings that provide valuable insights and deeper understanding of the business of care.

Unsubscribe at any time

A 2-min read delivered every other week, and if that’s too much, just hit the unsubscribe button.

Found This

Curated start-up and homecare advice delivered straight to your inbox, Founder to (future) Founder.

Previous newsletters

Resale opportunity and should you recruit a business partner?

A big, early decision when deciding to start up a homecare business is whether to do so on your own, or with a business partner.

Read

AI visibility

AI is eating google traffic, including traffic to your future care business.

Read

The main source of leads for homecare companies

This actionable insight comes from our Annual Conference, where a panel of Franchise Partners hosted a Q&A about their journey so far.

Read

Brand vs Performance

Marketing our services is one of the big topics when it comes to new owner training, when we meet at our quarterly briefings, and when we’re in the field supporting our franchise partners.

Read

Why NOT do this

This is not a drill…

Read

Job titles

Tempting as it may be to “creatively rebrand” job ads to attract applicants, misleading titles like “Dementia Friends” won’t build you a committed, reliable team.

Read

Awards

It’s been a busy and brilliant few weeks here at GoodOaks! From award wins on the national stage to welcoming new franchise partners into the network, there’s lots of great news to share.

Read

Easter eggs

TL;DR: A viral, fun way to boost engagement with internal comms 🦛

Read

Panel thoughts

Our first Insight Event gave prospective owners a behind-the-scenes look at running a GoodOaks franchise, with honest advice from partners at every stage of growth. A great way to see what’s possible with the right support.

Read