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Found This

Curated start-up and homecare advice delivered straight to your inbox, Founder to (future) Founder.

Previous newsletters

What’s important to homecare franchise brands

Here’s how to read a franchise brand’s mind, before you even meet them. Buying a homecare franchise is a two-way process. You need to make sure…

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Homecare and AI: get seen, get enquiries

One in 100 😬 That’s how many times people click on a link in an AI Overview in the search results. If you’re building a homecare start-up, that’s a problem.

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Resale opportunity and should you recruit a business partner?

A big, early decision when deciding to start up a homecare business is whether to do so on your own, or with a business partner.

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AI visibility

AI is eating google traffic, including traffic to your future care business.

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The main source of leads for homecare companies

This actionable insight comes from our Annual Conference, where a panel of Franchise Partners hosted a Q&A about their journey so far.

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Brand vs Performance

Marketing our services is one of the big topics when it comes to new owner training, when we meet at our quarterly briefings, and when we’re in the field supporting our franchise partners.

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Why NOT do this

This is not a drill…

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Job titles

Tempting as it may be to “creatively rebrand” job ads to attract applicants, misleading titles like “Dementia Friends” won’t build you a committed, reliable team.

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Awards

It’s been a busy and brilliant few weeks here at GoodOaks! From award wins on the national stage to welcoming new franchise partners into the network, there’s lots of great news to share.

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