It has been a long time in the making with a huge amount of planning, hard work and thought ploughed into it, but we are finally ready to unveil our fantastic new homecare website! We strongly believe that it refreshes the brand and properly reflects the unique care that GoodOaks provides, with a focus on People, Partnership and Planet.
Delivering the most relevant information at the right time of the customer journey to ensure the best user experience, we’ve worked hard to focus on showing visitors detailed information about the services we offer and how we can achieve the best possible outcome for their family members or loved ones – by working with GoodOaks.
Prospective clients and their family members often find us online, at what can be a very worrying time. Being able to show them the care and support we can offer them and their families is reassuring and gives them the confidence they need to help make their decisions to choose GoodOaks.
We also felt it was vital that important information could be easily accessed. For example, reviews and certifications will now appear in localised and chosen branches giving our website visitors the instant access to the information they need about their local branch.
This approach has enabled content to be shared across all branches, reduced the amount of enquiries to GoodOaks HQ for individual branches and enabled branch owners to have their own dedicated website on a top-level domain.
SEO was carefully considered so that not only can we can be found easily online, but a potential client will be directed to their local area. The website has been designed from the ground up to work for our local franchise partners; in terms of organic search visibility, conversions and communicating the difference between GoodOaks and other local providers.
We feel this marks a really exciting new chapter with our commitment to providing the highest standard of care to our clients as we continue to improve our services and meet the evolving needs of our communities.