{"id":5349,"date":"2025-07-30T14:29:37","date_gmt":"2025-07-30T13:29:37","guid":{"rendered":"https:\/\/www.goodoakshomecare.co.uk\/franchise\/?p=5349"},"modified":"2026-01-12T14:00:10","modified_gmt":"2026-01-12T14:00:10","slug":"where-to-get-your-first-homecare-clients","status":"publish","type":"post","link":"https:\/\/www.goodoakshomecare.co.uk\/franchise\/where-to-get-your-first-homecare-clients\/","title":{"rendered":"Where to get your first homecare clients and beyond\u00a0"},"content":{"rendered":"<section class=\" pt-3 pt-sm-5 \">\n  <div  class=\"text-block container-xxl\">\n    <div class=\"row d-flex \">\n      <div class=\"col-md-8\">\n        \n        \n      <\/div>\n\n      \n      <div class=\"col-md-8\">\n        \n                  <div class=\"text-block-content lead\">\n            <p><span style=\"font-weight: 400;\">We\u2019ve supported dozens of franchise partners through this exact moment: the transition from training and planning to actually delivering care in their community.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The good news? You don\u2019t need to reinvent the wheel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here our aim is to outline simple, proven ways to find your first clients and strategies that feel natural, respectful, and true to your values. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you&#8217;re weeks from launch or have just signed your franchise agreement, these early steps make all the difference.<\/span><\/p>\n\n          <\/div>\n        \n      <\/div>\n\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\" pt-3 pt-md-5 pb-3 pb-md-5\">\n  <div  class=\"image-block container-xxl\">\n    <div class=\"d-inline-block\">\n      <img decoding=\"async\" src=\"https:\/\/www.goodoakshomecare.co.uk\/app\/uploads\/sites\/2\/2025\/07\/Celebrating-growth-and-connection-at-the-GoodOaks-conference-2025-1-1-800x470-c-default.webp\" class=\"img-fluid border-20 mb-3 mb-sm-0\" alt=\"Celebrating growth and connection at the GoodOaks conference 2025 more images\">\n          <\/div>\n  <\/div>\n<\/section>\n\n<section class=\" pt-3 pt-sm-5 pb-3 pb-sm-5\">\n  <div  class=\"text-block container-xxl\">\n    <div class=\"row d-flex \">\n      <div class=\"col-md-8\">\n        \n        \n      <\/div>\n\n      \n      <div class=\"col-md-8\">\n        \n                  <div class=\"text-block-content lead\">\n            <p><span style=\"font-weight: 400;\">1. <\/span><b>Lean on your local networks\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">As a new franchise partner, your first client are often just down the road:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">GP surgeries, community nurses, care homes &#8211; these teams meet families who need support at home every day.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Local charities, churches or volunteer groups &#8211; building relationships here means referrals from trusted connections.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You don\u2019t have to guess their needs, just let them tell you how you can help.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">2. <\/span><b>Run awareness sessions for free<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Position yourself as a helpful expert by offering:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Coffee mornings or workshops on topics like home safety, spotting early dementia, or post-hospital support.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">These low-barrier events attract prospects and can also build trust before people need care.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">3. <\/span><b>Launch your laser focused local marketing\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Use your franchise\u2019s brand strength and marketing support to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do hyperlocal digital ads targeting the roads within your territory.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sponsor a community newsletter or local events to build visibility and goodwill fast.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These simple, repeated reminders help your name become first on people\u2019s minds in your local community.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>4. Engage with multi\u2011disciplinary teams<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Meet professionals like social workers, district nurses, occupational therapists:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Invite them to your events or coffee catch-ups.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Establish a trusted referral channel with collision to shared goals and better outcomes for clients.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Each introduction is a step toward a sustainable pipeline.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>5. Make families your best advocates<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Deliver great care and ask happy clients to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Share testimonials (video or written) that resonate.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Refer friends or family, word\u2011of\u2011mouth is your most powerful tool <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">GoodOaks can help you create simple referral incentives (guided by our brand values, not gimmicks!).<\/span><\/p>\n\n          <\/div>\n        \n      <\/div>\n\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\" pt-3 pt-md-5 pb-3 pb-md-5\">\n  <div  class=\"image-block container-xxl\">\n    <div class=\"d-inline-block\">\n      <img decoding=\"async\" src=\"https:\/\/www.goodoakshomecare.co.uk\/app\/uploads\/sites\/2\/2024\/09\/3-800x470-c-default.webp\" class=\"img-fluid border-20 mb-3 mb-sm-0\" alt=\"Leaders in Care Awards\">\n          <\/div>\n  <\/div>\n<\/section>\n\n<section class=\" pt-3 pt-sm-5 pb-3 pb-sm-5\">\n  <div  class=\"text-block container-xxl\">\n    <div class=\"row d-flex \">\n      <div class=\"col-md-8\">\n        \n        \n      <\/div>\n\n      \n      <div class=\"col-md-8\">\n        \n                  <div class=\"text-block-content lead\">\n            <p><b>Next steps<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re ready to hit the ground running you can <\/span><a href=\"https:\/\/www.goodoakshomecare.co.uk\/franchise\/\"><span style=\"font-weight: 400;\">book a discovery call <\/span><\/a><span style=\"font-weight: 400;\">where we\u2019ll walk through territory\u2011specific tactics.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Final thought<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Your first client usually isn\u2019t a stroke of luck &#8211; it\u2019s a strategic step, driven by local outreach, trusted connections, and consistent follow\u2011through.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At GoodOaks, we give you the tools; you bring purpose and dedication.<\/span> <span style=\"font-weight: 400;\">We will build something to be proud of together. <\/span><\/p>\n\n          <\/div>\n        \n      <\/div>\n\n    <\/div>\n  <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":12,"featured_media":4096,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-franchise"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.goodoakshomecare.co.uk\/franchise\/wp-json\/wp\/v2\/posts\/5349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.goodoakshomecare.co.uk\/franchise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.goodoakshomecare.co.uk\/franchise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodoakshomecare.co.uk\/franchise\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodoakshomecare.co.uk\/franchise\/wp-json\/wp\/v2\/comments?post=5349"}],"version-history":[{"count":16,"href":"https:\/\/www.goodoakshomecare.co.uk\/franchise\/wp-json\/wp\/v2\/posts\/5349\/revisions"}],"predecessor-version":[{"id":5877,"href":"https:\/\/www.goodoakshomecare.co.uk\/franchise\/wp-json\/wp\/v2\/posts\/5349\/revisions\/5877"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.goodoakshomecare.co.uk\/franchise\/wp-json\/wp\/v2\/media\/4096"}],"wp:attachment":[{"href":"https:\/\/www.goodoakshomecare.co.uk\/franchise\/wp-json\/wp\/v2\/media?parent=5349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.goodoakshomecare.co.uk\/franchise\/wp-json\/wp\/v2\/categories?post=5349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.goodoakshomecare.co.uk\/franchise\/wp-json\/wp\/v2\/tags?post=5349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}