{"id":2852,"date":"2024-01-04T10:15:58","date_gmt":"2024-01-04T10:15:58","guid":{"rendered":"https:\/\/www.goodoakshomecare.co.uk\/franchise-new\/our-people\/"},"modified":"2026-04-16T11:50:52","modified_gmt":"2026-04-16T10:50:52","slug":"our-people","status":"publish","type":"page","link":"https:\/\/www.goodoakshomecare.co.uk\/franchise\/our-people\/","title":{"rendered":"Our People"},"content":{"rendered":"
\n
\n
\n
\n\n \"Darius\n \n\n <\/div>\n
\n
\n \n \n
\n

Our Founders\u2019 experience of working as homecare professionals prior to establishing GoodOaks has informed our focus on our People. Our unique model reflects the fact that quality care is provided by caring people empowered and supported to do the best job they can do.<\/p>\n

Across the GoodOaks network, you\u2019ll find hundreds of people that share our values and are committed to our mission; \u201cto be the go-to provider of quality care at home by valuing, developing and rewarding the caring people who work with us.\u201d<\/p>\n \n <\/div>\n\n <\/div>\n <\/div>\n

\n <\/div>\n<\/section>\n\n
\n\n \n \n
\n
\n\n
\n

Homegrown<\/h3>\n \n

Stronger ties to the local community means a better understanding of the needs and preferences of the local population, leading to more effective and bespoke care services. We are not a master franchise of a large American corporation so 1-2% of your money isn\u2019t going across the Atlantic each month.<\/p>\n\n \n \n \n <\/div>\n\n

\n \"GoodOaks-Franchise\n <\/div>\n\n <\/div>\n <\/div>\n\n \n\n<\/section>\n\n
\n\n \n \n
\n
\n\n
\n

GoodOaks\u2019 Employment Ethos<\/h3>\n \n

At GoodOaks we believe that your values and morals are just as important as the experience you have on your CV. Whether we are recruiting care professionals or speaking to new potential franchise partners, we are always looking to see if your values align with ours. Skills and knowledge can be taught however the natural ability to care and be empathetic is innate within people.<\/p>\n

This is why as a company we created our PRIDE values. These were thoughtfully put together by clients and their families, our carers, office teams and management to determine what characteristics are important and must be within each GoodOaks team member.<\/p>\n\n \n \n \n <\/div>\n\n

\n \"\"\n <\/div>\n\n <\/div>\n <\/div>\n\n \n\n<\/section>\n\n
\n\n
\n \n \n <\/svg>\n<\/div>\n \n \n
\n \n
\n
\n\n
\n \n
\n

“We are the people stepping through our clients\u2019 front doors every day. The people making the tea, building relationships, administering medication and keeping clients safe.”<\/p>\n\n <\/div>\n \n

\n

Ben Ashton<\/strong>
\nCo-Founder of GoodOaks Homecare<\/p>\n<\/p>\n <\/div>\n \n \n <\/div>\n\n

\n \"\"\n <\/div>\n\n <\/div>\n <\/div>\n\n \n <\/div>\n \n
\n \n \n <\/svg>\n<\/div>\n\n<\/section>\n\n
\n\t
\n\t\t\t

Meet the people behind your people<\/h2>\n\t\t\t
\n\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\"Ben\n\t\t\t\t\t

Ben Ashton<\/h3>\n\t\t\t\t\t

Co-Founder<\/p>\n\t\t\t\t\t

Ben is responsible for innovation and developing the GoodOaks brand. He is the face of GoodOaks with an ambition to lead the sector\u2019s premium care business.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\"Darius\n\t\t\t\t\t

Darius Mitkus<\/h3>\n\t\t\t\t\t

Co-Founder<\/p>\n\t\t\t\t\t

Darius has the entrepreneurial spirit with industry knowledge that enables him to create new opportunities and ventures. He uses his experience to maximise the efficient running of the business.\u00a0 <\/span><\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\"Zoe\n\t\t\t\t\t

Zoe Kelly <\/h3>\n\t\t\t\t\t

Operations Director<\/p>\n\t\t\t\t\t

Zoe has over thirty years’ experience in leading and managing multi-site homecare providers. Zoe is<\/span> responsible for supporting our Franchise Partners to ensure they are compliant to\u00a0 CQC. Taking each branch through the CQC journey from registration and beyond.<\/span><\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\"Sarah\n\t\t\t\t\t

Sarah Howes<\/h3>\n\t\t\t\t\t

Marketing Manager<\/p>\n\t\t\t\t\t

Sarah oversees the marketing function across the network, working closely with franchise partners and managing all aspects of branding, advertising and digital marketing. She is the central marketing contact for the GoodOaks brand.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\"Pavlina\n\t\t\t\t\t

Pavlina Jordan<\/h3>\n\t\t\t\t\t

Accounts and Payroll Executive <\/p>\n\t\t\t\t\t

Pavlina is in charge of finance and is on hand to answer any finance, payroll and invoicing queries across the network. She also supports IT systems.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\"Clive\n\t\t\t\t\t

Clive Ozzard<\/h3>\n\t\t\t\t\t

HR and Business Consultant<\/p>\n\t\t\t\t\t

Clive works as an independent HR and business coach, providing ad-hoc training sessions as well as quarterly reviews with each franchise partner.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\"Neil\n\t\t\t\t\t

Neil Gamble<\/h3>\n\t\t\t\t\t

Head of Digital Marketing<\/p>\n\t\t\t\t\t

Neil is responsible for Digital Marketing and has over 10 years experience in the field. He partners with Sarah to ensure robust digital marketing plans are in place across the network for our franchises.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\"Amy\n\t\t\t\t\t

Amy Stratford<\/h3>\n\t\t\t\t\t

Quality and Compliance Officer<\/p>\n\t\t\t\t\t

Amy\u2019s role is to audit our franchise partners to ensure that client and staff files are compliant across all franchises and their paperwork is ready for CQC.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\"Hayley\n\t\t\t\t\t

Hayley Patterson<\/h3>\n\t\t\t\t\t

Communications Executive<\/p>\n\t\t\t\t\t

Hayley provides support to Ben and works closely with the Marketing Manager writing content for the website, editorials, web copy and press releases.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\"Nicole\n\t\t\t\t\t

Nicole Johnson<\/h3>\n\t\t\t\t\t

Operations Coordinator<\/p>\n\t\t\t\t\t

Nicole supports the daily function of the head office team and provides technical support and systems set ups for our franchise partners.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\"lucy\"\n\t\t\t\t\t

Lucy Scott<\/h3>\n\t\t\t\t\t

Peripatetic General Manager<\/p>\n\t\t\t\t\t

Lucy provides hands-on support to our franchise network, helping ensure high standards of care and regulatory compliance. With a wealth of experience in the care sector, she offers practical guidance and reassurance wherever it\u2019s needed most.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\"\"\n\t\t\t\t\t

Kate Kempster<\/h3>\n\t\t\t\t\t

Systems, Analytics and Information Security Lead<\/p>\n\t\t\t\t\t

Kate brings 26 years of experience across the NHS and home care to her role leading technology, analytics, and information security. She focuses on driving data-informed decisions and optimizing systems to enhance operational efficiency, care delivery, and data safety.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\"Tashrika\n\t\t\t\t\t

Tashrika Tolker<\/h3>\n\t\t\t\t\t

Marketing Executive<\/p>\n\t\t\t\t\t

Tashrika works closely with the Marketing Manager to drive brand growth and digital strategy. She manages website optimisations and performance-driven campaigns, ensuring a consistent and impactful brand presence that supports both the network and franchise development.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n

\n
\n\n \n \n \n <\/svg>\n \n \n \n <\/svg>\n \n
\n
\n
\n
\n

The GoodOaks PRIDE Values<\/h2>\n \n \"\"\n \n
\n\n \n \n \n \n \n <\/div>\n\n \n \n \n <\/div>\n
\n
\n
\n

\n