{"id":2840,"date":"2024-01-04T10:15:58","date_gmt":"2024-01-04T10:15:58","guid":{"rendered":"https:\/\/www.goodoakshomecare.co.uk\/franchise-new\/home-care-marketing-support\/"},"modified":"2024-01-04T17:18:12","modified_gmt":"2024-01-04T17:18:12","slug":"home-care-marketing-support","status":"publish","type":"page","link":"https:\/\/www.goodoakshomecare.co.uk\/franchise\/home-care-marketing-support\/","title":{"rendered":"Marketing support"},"content":{"rendered":"<section class=\" pt-3 pt-md-5 pb-3 pb-md-5\">\n  <div  class=\"branch-details-block container-xxl\">\n    <div class=\"row\">\n      <div class=\"col-md-4 order-2 order-md-1 ps-0 mt-3 mt-md-0\">\n\n                  <img decoding=\"async\" src=\"https:\/\/www.goodoakshomecare.co.uk\/app\/uploads\/sites\/2\/2024\/01\/Untitled-design-31-800x0-c-default.webp\" alt=\"\" class=\"img-fluid\" style=\"border-radius: 20px;\">\n        \n\n      <\/div>\n      <div class=\"col-md-8 order-1 order-md-2 ps-0 ps-md-5\">\n        <div class=\"branch-details-content\">\n                      <h3 class=\"mb-4\">Support across your marketing operations:<\/h3>\n          \n                    <ul class=\"mt-3 mt-md-5 ms-0 mb-4 me-0 p-0\">\n                        <li class=\"fw-bolder ps-5\">Socio-economic territory analysis<\/li>\n                        <li class=\"fw-bolder ps-5\">Go-to-market playbooks<\/li>\n                        <li class=\"fw-bolder ps-5\">Google Adwords management<\/li>\n                        <li class=\"fw-bolder ps-5\">Search engine optimisation<\/li>\n                        <li class=\"fw-bolder ps-5\">PR and awards entries support<\/li>\n                        <li class=\"fw-bolder ps-5\">Employer brand tools<\/li>\n                        <li class=\"fw-bolder ps-5\">Startup marketing planning<\/li>\n                        <li class=\"fw-bolder ps-5\">Local marketing mentoring<\/li>\n                      <\/ul>\n          \n          <div class=\"lead\">\n                      <p>GoodOaks Franchising offers comprehensive online and offline marketing support for your homecare franchise. We have developed a blend of tried-and-tested promotional activity that is designed to raise your profile in your local area, generate new client enquiries, and support your recruitment strategy.<\/p>\n            \n                    <\/div>\n\n        <\/div>\n      <\/div>\n    <div>\n  <\/div>\n<\/section>\n\n<section class=\" pt-3 pt-md-5 \">\n\n<div class=\"escape\">\n  <svg width=\"1440\" height=\"101\" viewBox=\"0 0 1440 101\" fill=\"none\" preserveAspectRatio=\"none\" class=\"w-100 position-relative\" style=\"bottom:-2px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n  <path d=\"M0.000815809 49.1953C517.5 85.9934 789.5 -78.0066 1440 49.1953L1440 100.032L0 100.032L0.000815809 49.1953Z\" fill=\"#E6F5F4\"\/>\n  <\/svg>\n<\/div>\n  \n  \n  <div class=\"escape light-teal-bg py-3\">\n \n    <div  class=\"text-image-block container-xxl\">\n      <div class=\"row d-flex align-items-center mx-0 gx-5\">\n\n        <div class=\"col-sm-6 order-2 order-sm-1\">\n          \n                                    <div class=\"large\">\n                            <p>&#8220;The Marketing team at Head Office are brilliant. Always looking for ways to help drive our business forward whether that be digital, blog posts and encouraging local events in our community.\u201d<\/p>\n\n                            <\/div>\n                      \n                    <div class=\"lead\">\n            <p><p><b>Sam Jones<\/b><br \/>\nCare Manager turned Care Entrepreneur<\/p>\n<\/p>\n          <\/div>\n          \n                      <a href=\"https:\/\/www.goodoakshomecare.co.uk\/franchise\/our-partners\/\" class=\"btn btn-primary rounded-pill mt-2 mt-md-3\" target=\"\" style=\"text-transform: none; text-transform: none;\">Meet our Franchise Partners<\/a>\n          \n        <\/div>\n\n        <div class=\"col-sm-6 order-1 order-sm-2\">\n                  <img decoding=\"async\" src=\"https:\/\/www.goodoakshomecare.co.uk\/app\/uploads\/sites\/2\/2024\/01\/Care-Manager-Franchise-partner-658x479-c-default.webp\" class=\"img-fluid border-20 mb-3 mb-sm-0\" alt=\"Care Manager Franchise partner\">\n                <\/div>\n\n      <\/div>\n    <\/div>\n\n   \n  <\/div>\n  \n<div class=\"escape\">\n  <svg width=\"1440\" height=\"101\" viewBox=\"0 0 1440 101\" fill=\"none\" preserveAspectRatio=\"none\" class=\"w-100\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n  <path d=\"M1440 50.8685C922.5 14.0704 650.5 178.07 0.000492582 50.8684L0.000130815 0.0318336L1440 0.0319595L1440 50.8685Z\" fill=\"#E6F5F4\"\/>\n  <\/svg>\n<\/div>\n\n<\/section>\n\n<section>\n  <div  class=\"escape  \">\n\n    \n          <svg width=\"1440\" height=\"101\" viewBox=\"0 0 1440 101\" class=\"w-100 d-none d-md-block\" preserveAspectRatio=\"none\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n      <path d=\"M0.000815809 50.1446C517.5 86.9426 789.5 -77.0574 1440 50.1446L1440 100.981L0 100.981L0.000815809 50.1446Z\" fill=\"#FFF\"\/>\n      <\/svg>\n          \n      <svg width=\"375\" height=\"27\" viewBox=\"0 0 375 27\" class=\"position-relative w-100 d-md-none\" style=\"bottom: -1px\" preserveAspectRatio=\"none\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n      <path d=\"M0.00021245 12.8113C134.766 22.3941 205.599 -20.3142 375 12.8113L375 26.05L0 26.05L0.00021245 12.8113Z\" fill=\"#FFF\"\/>\n      <\/svg>\n    \n    <div class=\"accordion-block bg-white\">\n      <div class=\"container-xxl\">\n        <div class=\"row py-4 py-sm-5\">\n          <div class=\"col-lg-4 pe-5 ps-4\">\n                      <h2 class=\"fw-bolder mb-4\">Our marketing support includes:<\/h2>\n          \n                    <img decoding=\"async\" src=\"https:\/\/www.goodoakshomecare.co.uk\/app\/uploads\/sites\/2\/2024\/01\/Untitled-design-35-400x0-c-default.webp\" class=\"img-fluid border-20\" alt=\"\">\n          \n          <div class=\"d-flex mb-4 mb-lg-0\">\n\n          \n          \n          \n          \n          \n          <\/div>\n\n                      \n            \n          \n          <\/div>\n          <div class=\"col-lg-8\">\n            <div class=\"accordion accordion-flush\" id=\"accordion\">\n                          <div class=\"accordion-item border-0 mb-4 p-0 p-sm-3\" style=\"background: #F9FCF2;\">\n                <h3 class=\"accordion-header\" id=\"heading-1\">\n                  <button class=\"accordion-button fw-bold \" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-1\" aria-expanded=\"true\" aria-controls=\"collapse-1\">\n                    Website and digital marketing\n                  <\/button>\n                <\/h3>\n                <div id=\"collapse-1\" class=\"accordion-collapse collapse show\" aria-labelledby=\"heading-1\" data-bs-parent=\"#accordion\">\n                  <div class=\"accordion-body lead\">\n                    <p>Digital marketing is exceptionally targeted and trackable, which makes calculating value for money much easier. Each discipline can be a full-time job in its&#8217; own right, so we provide the support you need to focus on adding value to your local team, clients and community.<\/p>\n<p>\ud83d\uddb1\ufe0f PPC &#8211; Pay Per Click advertising can be a great way to get in front of high-intent users. Our PPC management package enables you to spend more of your budget on advertising, not digital agency fees.<\/p>\n<p>\ud83d\udcbb Website &#8211; Our newly unveiled <a href=\"https:\/\/www.goodoakshomecare.co.uk\" target=\"_blank\" rel=\"noopener\">homecare website<\/a> is built with our end-users in mind. Your own dedicated section provides an established platform to showcase your business and provides enquiries for your team to contact.<\/p>\n<p>\ud83d\udccd SEO &#8211; Local SEO is a cornerstone of our digital marketing approach, and we invest in on-page and off-page optimisations to ensure we punch above our weight in the digital arena.<\/p>\n<p>\ud83d\udcf1 Social &#8211; Build a highly relevant online community, with the potential to become your online advocates. We provide content, imagery and guidance to ensure potential clients and care professionals have the opportunity to learn just how brilliant your business is.<\/p>\n\n                  <\/div>\n                <\/div>\n              <\/div>\n                          <div class=\"accordion-item border-0 mb-4 p-0 p-sm-3\" style=\"background: #F9FCF2;\">\n                <h3 class=\"accordion-header\" id=\"heading-2\">\n                  <button class=\"accordion-button fw-bold collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-2\" aria-expanded=\"true\" aria-controls=\"collapse-2\">\n                     Offline and local marketing\n                  <\/button>\n                <\/h3>\n                <div id=\"collapse-2\" class=\"accordion-collapse collapse \" aria-labelledby=\"heading-2\" data-bs-parent=\"#accordion\">\n                  <div class=\"accordion-body lead\">\n                    <p>Building connections with referrers, including your local authority, social services teams, signposting organisations and relevant charities will go a long way in building up your client base.\u00a0Word of mouth is essential \u2013 nothing beats a recommendation from someone they trust when making a big decision. We support your local marketing efforts with:<\/p>\n<p>\ud83d\udcd7 Go-to-Market playbooks &#8211; Distilled local marketing know-how from across our network and some leading lights of health and social care marketing and business development.<\/p>\n<p>\ud83d\uddfa\ufe0f Socio-economic heatmaps &#8211; Allowing you to understand your local market with granular postcode level detail, and use your local marketing budget most effectively.<\/p>\n<p>\ud83d\uddd2\ufe0f Template marketing plans &#8211; With template resources, one-to-one mentoring, and our unique way to build local brand awareness among those who you need to know.<\/p>\n<p>\ud83d\udce3 Public relations &#8211; Support to help you engage with your local media and community, building your brand across a wider audience<\/p>\n<p>We underpin this with premium branding marketing collateral, to reinforce GoodOaks\u2019 emphasis on quality care at home. You\u2019ll be able to distribute leaflets and posters in your local area and issue brochures to prospective clients.<\/p>\n\n                  <\/div>\n                <\/div>\n              <\/div>\n                          <div class=\"accordion-item border-0 mb-4 p-0 p-sm-3\" style=\"background: #F9FCF2;\">\n                <h3 class=\"accordion-header\" id=\"heading-3\">\n                  <button class=\"accordion-button fw-bold collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-3\" aria-expanded=\"true\" aria-controls=\"collapse-3\">\n                    Recruitment marketing\n                  <\/button>\n                <\/h3>\n                <div id=\"collapse-3\" class=\"accordion-collapse collapse \" aria-labelledby=\"heading-3\" data-bs-parent=\"#accordion\">\n                  <div class=\"accordion-body lead\">\n                    <p>As a homecare provider ourselves, we understand the utmost importance of recruiting the right team. We\u2019ll help you attract quality applicants with our innovative Recruitment Platform. This platform allows you to post jobs and recruit new members of staff easily and effectively. We\u2019ll also support you in navigating and using other online job sites, to help find the right candidate.<\/p>\n<p>You\u2019ll benefit from our experience drafting job adverts, reviewing applicants and taking applications further. It\u2019s all part of our commitment to helping your franchise business flourish.<\/p>\n\n                  <\/div>\n                <\/div>\n              <\/div>\n                          <div class=\"accordion-item border-0 mb-4 p-0 p-sm-3\" style=\"background: #F9FCF2;\">\n                <h3 class=\"accordion-header\" id=\"heading-4\">\n                  <button class=\"accordion-button fw-bold collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-4\" aria-expanded=\"true\" aria-controls=\"collapse-4\">\n                    Included platinum review listings\n                  <\/button>\n                <\/h3>\n                <div id=\"collapse-4\" class=\"accordion-collapse collapse \" aria-labelledby=\"heading-4\" data-bs-parent=\"#accordion\">\n                  <div class=\"accordion-body lead\">\n                    <p>Homecare is a high trust purchasing decision. Social proof from real, verified reviews from our clients is becoming increasingly important. That&#8217;s why we&#8217;ve included platinum listings on leading review site, <a href=\"https:\/\/homecare.co.uk\" target=\"_blank\" rel=\"noopener\">homecare.co.uk<\/a> at no additional expense.<\/p>\n<p>This means that as well as being one of their featured provider groups on their homepage, our franchise partners benefit from:<\/p>\n<p>\ud83d\udcc8 Ranking Boosts<\/p>\n<p>\u2728Highlighted Profiles<\/p>\n<p>\ud83d\udd0a Job Credits<\/p>\n<p>\ud83d\udd0e CV Search<\/p>\n<p>We&#8217;re also proud to be a Homecare.co.uk <strong>Top 20 Homecare Group<\/strong> for 2 years running, further reassuring your potential clients and colleagues.<\/p>\n\n                  <\/div>\n                <\/div>\n              <\/div>\n                        <\/div>\n          <\/div>\n        <\/div>\n      <\/div>   \n    <\/div>\n\n          <svg width=\"1440\" height=\"101\" viewBox=\"0 0 1440 101\" fill=\"none\" class=\"w-100 mb-5 d-none d-md-block\" preserveAspectRatio=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n      <path d=\"M1440 50.8685C922.5 14.0704 650.5 178.07 0.000370512 50.8684L8.74507e-06 0.0318336L1440 0.0319595L1440 50.8685Z\" fill=\"#FFF\"\/>\n      <\/svg>\n      \n      <svg width=\"375\" height=\"27\" viewBox=\"0 0 375 27\" fill=\"none\" class=\"w-100 mb-2 d-md-none\" preserveAspectRatio=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n      <path d=\"M375 13.2888C240.234 3.70597 169.401 46.4143 9.26727e-05 13.2888L2.27736e-06 0.0500923L375 0.0501251L375 13.2888Z\" fill=\"#FFF\"\/>\n      <\/svg>\n    \n      <\/div>\n<\/section>\n\n<section>\n    <div   class=\"banner-alt-block banner-search-alt  pt-3 pt-md-5 pb-3 pb-md-5 mb-3 mb-md-5 border-20\">\n        <div class=\"row\">\n            <div class=\"col-md-4\"><\/div>\n            <div class=\"col-md-7 px-3 d-flex flex-column text-center \">\n\n                \n                    <h2 class=\"fw-bold  mt-0 mt-md-0\">Franchise Fit?<\/h2>\n\n                                        <div class=\"lead  mt-2\"><p>Take our Franchise Fit Quiz to see\u2028if running a care franchise is really for you.<\/p>\n<\/div>\n                    \n                                                <a href=\"https:\/\/www.goodoakshomecare.co.uk\/franchise\/quiz\/\" class=\"btn btn-primary rounded-pill order-3 mt-2\">Take the quiz<\/a>\n                        \n                        \n\n                    \n\n            <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n<section>\n  <div  class=\"escape position-relative \">\n\n  \n    \n    <div class=\"list-block bg-white \">\n    <div class=\"container-xxl pt-3 pt-md-5 pb-3 pb-md-5\">\n      <div class=\"row\">\n        <div class=\"col-lg-5 h-100 list-block-side lead pe-4 ps-sm-4 mb-5 mb-lg-0 ps-4 ps-sm-0\">\n                    <h2 class=\"fw-bold mb-3\">Business and marketing support<\/h2>\n          \n          <p>Here we break down some of the support that our team provides for our franchise partners.<\/p>\n\n\n          \n          \n            \n            \n                  <\/div>\n        <div class=\"col-lg-7 ps-lg-5\">\n\n                            <a href=\"https:\/\/www.goodoakshomecare.co.uk\/franchise\/home-care-technology-support\/\" class=\"text-decoration-none\">\n                      <div class=\"list-block-item p-4 mb-4\" style=\"background: #F9FCF2;\">\n              <h3 class=\"d-inline-block fw-bold lead mb-3\">Technology support<\/h3>\n              <p class=\"mb-0\">We have embraced proven home care technology to enable our franchise partners to provide a personalised, responsive and efficient care service to their local area.<\/p>\n            <\/div>\n                    <\/a>\n                                      <a href=\"https:\/\/www.goodoakshomecare.co.uk\/franchise\/home-care-support\/\" class=\"text-decoration-none\">\n                      <div class=\"list-block-item p-4 mb-4\" style=\"background: #F9FCF2;\">\n              <h3 class=\"d-inline-block fw-bold lead mb-3\">Care support<\/h3>\n              <p class=\"mb-0\">With our care support, our franchise partners provide effective and safe care that vulnerable people rely on for their health and well-being.<\/p>\n            <\/div>\n                    <\/a>\n                                      <a href=\"https:\/\/www.goodoakshomecare.co.uk\/franchise\/home-care-business-support\/\" class=\"text-decoration-none\">\n                      <div class=\"list-block-item p-4 mb-4\" style=\"background: #F9FCF2;\">\n              <h3 class=\"d-inline-block fw-bold lead mb-3\">Business support<\/h3>\n              <p class=\"mb-0\">Our business support plays an important role in our franchise partners\u2019 success. A business mentor provides guidance, a sounding board and pointers to keep you on track.<\/p>\n            <\/div>\n                    <\/a>\n                                      <a href=\"https:\/\/www.goodoakshomecare.co.uk\/franchise\/home-care-funding-support\/\t\t\" class=\"text-decoration-none\">\n                      <div class=\"list-block-item p-4 mb-4\" style=\"background: #F9FCF2;\">\n              <h3 class=\"d-inline-block fw-bold lead mb-3\">Funding support<\/h3>\n              <p class=\"mb-0\">If you need funding for your homecare start-up, we\u2019ll be able to support with that through partner organisations who\u2019ll be able to guide you through the whole process.<\/p>\n            <\/div>\n                    <\/a>\n                                      <a href=\"https:\/\/www.goodoakshomecare.co.uk\/franchise\/home-care-start-up-support\/\" class=\"text-decoration-none\">\n                      <div class=\"list-block-item p-4 mb-4\" style=\"background: #F9FCF2;\">\n              <h3 class=\"d-inline-block fw-bold lead mb-3\">Start-up support<\/h3>\n              <p class=\"mb-0\">During the most critical period of a business, our start-up support enables our franchise partners to hit the ground running as efficiently and effectively as possible<\/p>\n            <\/div>\n                    <\/a>\n                  \n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  \n   \n<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2840","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.goodoakshomecare.co.uk\/franchise\/wp-json\/wp\/v2\/pages\/2840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.goodoakshomecare.co.uk\/franchise\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.goodoakshomecare.co.uk\/franchise\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodoakshomecare.co.uk\/franchise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodoakshomecare.co.uk\/franchise\/wp-json\/wp\/v2\/comments?post=2840"}],"version-history":[{"count":3,"href":"https:\/\/www.goodoakshomecare.co.uk\/franchise\/wp-json\/wp\/v2\/pages\/2840\/revisions"}],"predecessor-version":[{"id":2954,"href":"https:\/\/www.goodoakshomecare.co.uk\/franchise\/wp-json\/wp\/v2\/pages\/2840\/revisions\/2954"}],"wp:attachment":[{"href":"https:\/\/www.goodoakshomecare.co.uk\/franchise\/wp-json\/wp\/v2\/media?parent=2840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}