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The\u00a0Daily Mail<\/a>\u00a0recently reported a search term that previously generated 6,000 clicks from Google dropped to just 100 overnight due to an AI summary taking the top spot.\u00a0 <\/p>\n\n\n\n Currently, longer question style queries (more than 10 words) trigger summaries 53% of the time, compared to 8% of one- or two-word searches. Think \u2018what’s the best homecare provider in aylesbury for dementia?\u2019 vs \u2018care aylesbury\u2019. Sidenote: see what the answer is here<\/a> \ud83d\udc40 <\/p>\n\n\n\n <\/p>\n\n\n\n But AI answers are only going to get more prevalent and better at picking up on signals of quality. Be this brand mentions in local and national publications, award-wins, customer feedback, etc.
People only click a link once in every 100 searches when there\u2019s an AI summary at the top of the page.<\/p>\n\n\n\n
The learning for homecare providers is that you can’t bet on organic traffic and visibility alone; Focus on IRL relationships with professionals who’ll confidently refer work to you.<\/strong> Short-term, there may be ways to game the system to improve rates of AI mentions, but we think the long-term play is a focus on quality, compliance and on- and offline local reputation. <\/p>\n\n\n\n
It\u2019d be remiss of me to not mention that partnering with a good franchisor<\/a> would give you access to an established brand that provides those things, and a team of subject matter experts behind your team, working at scale and with bigger budgets than most independent start-ups can muster.
But I would say that, wouldn\u2019t I.<\/p>\n\n\n\n