When starting a homecare business, you\u2019ll live or die by the quality of your team. If you don\u2019t have a reliable, professional, empathetic team, you don\u2019t have a business.
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Hiring the first few care pros is always the hardest; you haven\u2019t built that local track record yet, you\u2019re not visible, you don\u2019t have a CQC rating, and maybe you don\u2019t have any clients. Not exactly appealing.
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What you DON\u2019T want to do is something a leading jobs site (who will Indeed remain nameless) suggested to us: Just rename your job ads to something completely different! <\/em> Who knew it would be that easy. Suddenly, you\u2019ll have applications flooding in for roles like \u2018Companionship Champions\u2019<\/strong> or \u2018Dementia Friends\u2019.<\/strong> <\/p>\n\n\n\n <\/p>\n\n\n\n All well and good. Until they actually start their job and realise they are in fact……..a Care Professional. Being a Care Professional is brilliant – I was one for years. But it might not be brilliant if you never had any intention of being a Care Professional, and if it\u2019s definitely not something you want to do. Following this approach, you\u2019ll waste a lot of everyone\u2019s time, start getting known for not being straight with people, and recruit people who won\u2019t want to do the job you (and your clients) really need them to do. Instead, make sure your whole employment offering is attractive enough to outweigh the inevitable worries that people may have joining a brand new start-up. <\/strong> <\/p>\n","protected":false},"excerpt":{"rendered":" When starting a homecare business, you\u2019ll live or die by the quality of your team. If you don\u2019t have a reliable, professional, empathetic team, you don\u2019t have a business. Hiring the first few care pros is always the hardest; you haven\u2019t built that local track record yet, you\u2019re not visible, you don\u2019t have a CQC […]<\/p>\n","protected":false},"featured_media":0,"template":"","newsletter_category":[16],"class_list":["post-5195","newsletters","type-newsletters","status-publish","hentry","newsletter_category-all"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.goodoakshomecare.co.uk\/franchise\/wp-json\/wp\/v2\/newsletters\/5195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.goodoakshomecare.co.uk\/franchise\/wp-json\/wp\/v2\/newsletters"}],"about":[{"href":"https:\/\/www.goodoakshomecare.co.uk\/franchise\/wp-json\/wp\/v2\/types\/newsletters"}],"wp:attachment":[{"href":"https:\/\/www.goodoakshomecare.co.uk\/franchise\/wp-json\/wp\/v2\/media?parent=5195"}],"wp:term":[{"taxonomy":"newsletter_category","embeddable":true,"href":"https:\/\/www.goodoakshomecare.co.uk\/franchise\/wp-json\/wp\/v2\/newsletter_category?post=5195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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More on that another week.
Best wishes, Ben.<\/p>\n\n\n\n