{"id":5191,"date":"2025-02-06T16:30:00","date_gmt":"2025-02-06T16:30:00","guid":{"rendered":"https:\/\/www.goodoakshomecare.co.uk\/franchise\/found-this\/ft33-brand\/"},"modified":"2025-09-18T14:37:22","modified_gmt":"2025-09-18T13:37:22","slug":"ft33-brand","status":"publish","type":"newsletters","link":"https:\/\/www.goodoakshomecare.co.uk\/franchise\/found-this\/brand\/","title":{"rendered":"Brand"},"content":{"rendered":"<div class=\"imported-newsletter\">\n<p>It partially comes from a lack of understanding of what brand really is &#8211; a lot of start-ups will get a logo made, maybe a colour palette, and will tick off the <em>brand <\/em>item on their to-do list.<\/p>\n<p>But brand is much more than that &#8211; your brand lives in peoples&#8217; heads. It&#8217;s people&#8217;s perception of your company, or as Jeff Bezos said once, &#8220;it&#8217;s what people say about your company when you&#8217;re not in the room&#8221;.<\/p>\n<p><strong>Here&#8217;s 3 things to think about when considering brand building:<\/strong><\/p>\n<ul>\n<li><strong>Consistency<\/strong> &#8211; Brands tell you what to expect. This is done through repeating people&#8217;s experience again and again. This is across modalities; print, online, in person, social media.\u00a0<\/li>\n<li><strong>Joining up the dots <\/strong>&#8211; If your website has one tone of voice but the person picking up the phone or walking through a client&#8217;s front door\u00a0has a completely different attitude and ethos, this is an issue. Your brand differentiators should be operationalised across your business, not siloed in marketing.<\/li>\n<li><strong>Time<\/strong> &#8211; Brand building (especially from scratch) is a long-term play. Excelling at the other parts of running a business; sales, advertising, customer service, regulatory compliance (or excellence) gives you the right to start competing on brand.\u00a0<\/li>\n<\/ul>\n<p>Franchising of course gives you access to a brand built over years, or decades. Franchise brands like us have external trust marks such as award-wins, trading history, and glowing verified reviews that independent start-ups struggle to compete with.<\/p>\n<p>The flip side is that in a franchise network, we&#8217;re all contributing to a shared brand. Choosing that brand, you need to think about who the custodians of the brand are, and the long-term values behind that brand, and how much that brand resonates with you.<\/p>\n<p>I&#8217;ll dig deeper on that again soon.\u00a0<\/p>\n<p>Best wishes, Ben.<\/p>\n<p><!-- \/\/ END TEMPLATE --><\/p>\n<table id=\"bodyTable\" style=\"background: #FFFFFF none no-repeat center\/cover;border-collapse: collapse;height: 100%;margin: 0;padding: 0;width: 100%;background-color: #ffffff;background-image: none;background-repeat: no-repeat;background-position: center;background-size: cover\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\"><\/table>\n<\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It partially comes from a lack of understanding of what brand really is &#8211; a lot of start-ups will get a logo made, maybe a colour palette, and will tick off the brand item on their to-do list. But brand is much more than that &#8211; your brand lives in peoples&#8217; heads. It&#8217;s people&#8217;s perception [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","newsletter_category":[16],"class_list":["post-5191","newsletters","type-newsletters","status-publish","hentry","newsletter_category-all"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.goodoakshomecare.co.uk\/franchise\/wp-json\/wp\/v2\/newsletters\/5191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.goodoakshomecare.co.uk\/franchise\/wp-json\/wp\/v2\/newsletters"}],"about":[{"href":"https:\/\/www.goodoakshomecare.co.uk\/franchise\/wp-json\/wp\/v2\/types\/newsletters"}],"wp:attachment":[{"href":"https:\/\/www.goodoakshomecare.co.uk\/franchise\/wp-json\/wp\/v2\/media?parent=5191"}],"wp:term":[{"taxonomy":"newsletter_category","embeddable":true,"href":"https:\/\/www.goodoakshomecare.co.uk\/franchise\/wp-json\/wp\/v2\/newsletter_category?post=5191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}